Revlon After Losing from Their Rivals on Social Media

revlon after losing from their rivals on social media

The American cosmetics business Revlon has filed for bankruptcy protection. Throughout much of the 20th century, Revlon broke down racial barriers and established standards for beauty. The 90-year-old beauty icon, who once set the standard for beauty salons by trending matching lipstick and nail paint, has fallen from favor.

Reasons for Their Decline

Revlon was formerly only second behind Avon in revenue, but due to its deteriorating financial situation, the business has fallen out of the top 20s list. According to a recent industry survey, sales have switched from beauty departments to the eCommerce market. Celebrity-backed companies like Kylie Cosmetics and Rihanna’s Fenty Beauty are considered the new hot favorite in the makeup industry.

As more women turn to social media platforms rather than glossy magazines for their fashion inspiration, the huge cosmetic trend is less noticeable than it once was when Revlon’s lovely red pout was in favor.

The company, selling lipsticks for $7 and eyeshadows for $9, is also struggling since its young target market isn’t being reached by fast competition on high street store shelves but through social media. Neophytou thinks Revlon should have focused more of its marketing efforts on TikTok to entice customers to make impulsive purchases.

44 % of women bought lipstick for themselves in the year ending in April 2020. A year later, that percentage dropped down by 10%. Many women neglected their makeup bags as a result of working from home and the need for masks. Customers were driven online at the same time beauty departments closed, and this shopping pattern was here to stay for good. Even if sales have returned to around 33 % today, Samantha Dover argues that this shows “how demand has decreased and not entirely rebounded yet.” According to Dover, established companies face severe opposition from the online market. Social media has significantly boosted the visibility of the many new brands that are continuously being launched. Now more than ever, it is difficult and competitive. You may look up products, compare prices, and read reviews.

Current Global Marketing Trend Analysis

In today’s time, a company has to try to build a long-lasting online presence. The power of social media is astounding since it enables you to instantly contact an audience after advertising, lowering your costs and ensuring that your ads are seen by your target demographic.

Marketers should not let go of the chance to advertise on these digital platforms, where they may reach the highest number of potential customers compared to print or television media marketing, given that approximately 59% of the world’s population is present online. This is a fantastic chance to increase brand engagement and produce leads.

Promptly engaging on social media enables brands to build trust with new clients, partners, and talent/employees. This is especially true if other individuals spread positive reviews about your business, its products, or its offerings. Consumers are nearly three times more inclined to believe recommendations and advice from friends and family than through official brand channels. The reader should now be able to see that social media has evolved into a crucial component of modern marketing.

Hire a Reliable Agency for Social Media Content Marketing

Understanding how business owners and managers have multiple matters to attend to, it is always better to divide and conquer. Suppose you’re struggling to manage everything on your own, irrespective of your business size, you must outsource and delegate social media marketing to trusted professionals.

Well-experienced social media post writers at One Content Pro are known for thinking outside the box and creating campaigns that help you establish the ideal brand image with effective brand engagement. This one-window solution offers you a wide range of services, from Facebook content writing service to video script editing, LinkedIn profile creation, and slogan writing.

One Content Pro is Proud to Expand Its Range of Services in Content Marketing

one content pro is proud to expand its range of services in content marketing

June 06, 2022: The ideal one-stop solution for all your content requirements, One Content Pro, is proud to announce an addition of social media marketing, SEO, link building, design, and web development services to ensure the perfect marketing strategy for your brand.

Whether it be the “work from home” condition during the coronavirus outbreak that led to the need for a greater digital presence or the fact that gen Z is all about the internet and gadgets, there’s no doubt that the 21st century is a digitally advanced era. It’s imperative for businesses of almost every scale and industry to have an appropriate online identity.

One Content Pro aims to enable entrepreneurs and businesses to grow their digital audience with innovative solutions. The agency takes pride in its diverse team of professionals including writers, designers, and web developers who all understand the importance and power of quality work. The team of experts at One Content Pro is committed to working with utmost passion, originality, and a fresh perspective that best represents what your firm stands for.

The launch of more effective and trending content marketing-related services is another measure by One Content Pro to revolutionize the way businesses emerge and compete.

“Our goal is to provide a hassle and stress-free experience as you grow your digital audience, all available in a perfect one window solution.” says Wayne Wood, Brand Manager at One Content Pro.

All-New Services in Content Marketing for Your Brand

SEO: Devise an SEO strategy with extensive keyword research to ensure higher ranking through SEO-friendly content on your website, on-page, and off-page blogs.

Link Building: Create consistent content and posts on various digital platforms to route more traffic to your website.

Social Media Marketing: Content strategy – Social media post designing – Engagement and handling to build on the audience.

Web Development: Apart from developing new websites from scratch, also working on improving and upgrading existing websites.

Design: with much attention to minor details, UI and UX designers provide an aesthetically pleasing website.

About One Content Pro

One Content Pro is a full-service content marketing agency that provides purpose-driven content to help you achieve your content marketing goals.

One Content Pro Also offers Hard-Hitting Brand Slogans to Established & New Brands Alike

One Content Pro Also offers Hard-Hitting Brand Slogans to Established & New Brands Alike

March 18, 2022: One Content Pro also offers catchy & memorable brand slogans for both established and newly launched brands alike!

At One Content Pro, we know how vital it is to create and live up that perfect brand slogan for your brand to be perceived among well-known brands, offering quality products & services – and a unique customer experience.

We understand that your brand slogan has to display that self-contained appeal with a lasting effect on your current & potential buyers, making your brand more recognizable.

One Content Pro’s creative writers, who have written many successful and appealing brand stories are at your service to pen down truly impactful brand slogan for you with their strategic approach. We believe it may just be that one element people remember most about your brand, so let us make very sure, it’s effective!

Your brand slogan is a motto that convinces your target audience to buy a product or service, or to believe in something special about your brand. Slogans are a simple and effective way that helps your target audience identify your brand.

One Content Pro creates brand slogans with the rationale that the atmosphere and the energy of your brand can essentially be captured in a slogan, however brief it may be.

Producing a powerful slogan has the potential of massive impact on the advertising campaigns or product launches you are looking to run and introduce. Slogans are often not used on a long-term basis, given how technologies, societal structure and language usage evolves both regionally and globally.  Nevertheless, the creation of one such ideal slogan requires tremendous focus and creativity – precisely what our team of expert creative brand curators have to offer to you if you are an already up & running brand or on the verge of entering the market sometime soon.

In order to truly get the unique edge in your brand slogan, One Content Pro dives into some extensive research on your competitors’ slogans as it is crucial that yours outshine theirs. We consider how will it be received by your target market in comparison to that of your competitors.

Look forward to pumping in life into your brand – drafting that well thought out, attractive slogan for you to flaunt!

About One Content Pro

We are a specialized content creation company par excellence, since last 9 years! Offering a wide range of writing services including resume building, website copy, newsletters, brochures, social media posts and eBooks to name a few.