an overview of writing a perfect corporate video script

What are the similarities between The Godfather, Casablanca, and Pulp Fiction? Fantastic storytelling and scripting ideas. Indeed, Alfred Hitchcock sums it up well when he says, “To make a great picture, you need three things: the script, the script, and the script.” That’s because the narrative is the oldest and most powerful component of any marketing plan, and humans have been interacting through stories for thousands of years. You write more than random lines when you pen down a corporate video script. You’re creating a compelling narrative that will immerse your audience in your company’s world. If you are still getting familiar with video scripts, check out documentary script templates, av script templates, and two-column script templates to get a head start.

Why is A Corporate Video Script Important?

Developing an excellent video script for your business videos can take time and effort. We have shared the essential stages for writing a successful corporate video script.

Read more: How To Be A Good Script Writer | Writing Tips And Ideas

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How to Write A Corporate Video Script?

These steps will help you in writing an exceptionally good corporate video script:

1. Choose the Right Audience to Reach

It would be best if you chose who your video is for before creating characters or a brief for it. Your video script’s intended audience may have an impact. Your video’s duration and format, where your video is posted, ambiance, attire, and lighting. If you’re launching a new product or feature, you should concentrate your marketing efforts on those customers who are most likely to experience the problem your solution addresses. You might want a different strategy if your film is intended to increase consumer or employee retention. Before writing your script brief, you should evaluate the facts, evaluations, and testimonials. This will assist you in developing the narrative and conversation your audience will find engaging.

2. Set Goals for Corporate Video Script

Most often, videos are group projects. Without a single point of emphasis, each viewer may approach the video with a different interpretation of its subject. As the project progresses, this might cause a brief video to become a complicated muddle. Because of this, it’s crucial to begin your video composition by simply considering your objective. So, consider the goals before diving into a plot, character, or setting. What is the purpose of this video? Do you want to impart knowledge of your product to others? Introduce a new price scheme, please. Are you attempting to diversify into a new market? If you need more clarification on your objective, consider the issue this video is intended to address.

Read more: Explainer Videos for Government: Necessary or Waste of Time?

3. Choose the Main Character of the Video

choose the main character of the video

Instead of telling your audience what your product can achieve, video marketing enables you to demonstrate it. Additionally, stories need characters to be effective. Before writing your script, choose the main character of your video to help you concentrate on presenting a tale rather than merely selling a concept. This will increase audience engagement and connection with your video. You may already know that your CEO or ideal client is your principal character. They might be a famous person, a cartoon version of your product, or a narrator who adopts your brand’s tone of voice. If not, choose the subject of your video before you begin composing the script for it.

4. Create A Draft and Brief of the Video

You and your team can record the responses to the most crucial project questions by writing a brief. This aids in the comprehension of who, what, when, where, and why of your video by all parties involved. Let’s say you’ve completed three-quarters of the editing process. A major issue arises if your supervisor or coworker requests that you rewrite half of the film entirely. This kind of difficulty may affect your marketing, schedule, and money. However, if you have a brief, you can point to the objectives and project schedule that your team developed jointly and say, “that’s not what we agreed to.” After that, you can continue.

Read more: How to Write A Conclusion for A Speech | Tips and Examples

5. Make a Video Outline Using the Brief

Once you’ve chosen a subject and prepared a brief, it’s time to begin writing the script for your video. Starting with an outline will help organize your video script. You can decide how your dialogue (or monologue) will develop and divide the main issues of your video into subtopics in this way.

6. Write the Script Section-by-Section

The video screenplay does not need to be elaborate. You are not submitting this script for any awards; it is only there to serve as a tool. A strong screenplay makes it simple for those speaking on camera to convey their ideas while acting and speaking freely. Write the script in a conversational tone. Make it thorough and understandable. Connect it with the audience and the platform.

7. Edit and Re-edit the Video Script

edit and re-edit the video script

Writing is difficult, and if you want a great video script on the first draft, it’s easy to become stuck. It is worthwhile to go through two to three rounds of editing to remove any extraneous words from your writing.

8. Do A Verbal Run-Through Off Camera

Time for a table read now that you know how to write a screenplay. Practice bringing your script to life by doing a run-through off-camera during this phase. Why does it? Because even while some words sound amazing when you hear them aloud, they may appear fantastic on paper. Reading your video script aloud may make your language more conversational and your phrases shorter. While editing, you can read your script aloud, but the table read is where you can hone the tone. When you can cut out anything that sounds too formal, informal, robotic, or otherwise unsuitable for the point you’re trying to make.


You’re not alone if you’re unsure of how to persuade people about your solution or how to use words to evoke feelings and establish a connection with them. It isn’t easy to create a high-converting corporate video script for your company unless you’re a specialist in video marketing. Video marketing involves more than just creating and publishing a video for your marketing platforms. It involves creating the ideal narrative and eloquently expressing it in your corporate video script. The One Content Pro staff can be of assistance here. Contact us if you need assistance creating your corporate video script. We would be delighted to discuss your next video project and determine how we can assist!

Read more: Tips to Write the Perfect Press Release for An Event

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