Marketing your company requires a strong brand reputation. Online reputation management (ORM) is crucial to building your company’s image on the internet these days. There are many digital PR you can consult to help with improving your company’s standing on the web.
Consulting an agency for managing your company’s reputation is an expensive endeavor, especially if you are running a cash-strapped small business. Experts tend to charge a hefty fee that is worth it in the long run but requires a bigger purse than you might have at the moment.
However, there are some free resources – like reputation management blogs – available on the internet for anyone to easily download and utilize as part of their overall content marketing efforts. You can learn how to improve and strengthen your e-reputation successfully, whether you are running a blog or managing a brand. If you need some quick and handy advice, these resources are your first option.
In this article, we have gathered five of the best blog posts on reputation management in 2022. We have selected the posts from a list of well-known reputation management websites. While each post is beginner-friendly, there might be some valuable information for PR professionals as well.
This list will give you some important tips and tricks for reputation management. You will also learn about some of the best reputation management blogs on the internet. Check out what the experts in online reputation management have to say, and what insights they can offer to create and maintain a positive public perception of your blog, brand, or company.
1. How to Create SMART Social Media Goals: Reputation.com
Social media is one of the most powerful marketing tools to manage your company’s reputation. You can interact directly with mainstream audiences while leveraging high-mobile penetration rates in your niche.
Reputation management has considerably evolved over the years, from a subjective assessment of a brand’s positioning to a field that involves empirical methodologies.
This guide objectively explains how social media can be used to formulate reputation management plans with measurable outcomes. The information is given in point-form, which is also great for presentations (you will need those when trying to convince senior management of the value of investing in reputation management).
This online reputation management blog post also gives some examples of how such a plan can be implemented. For more information, you can check out: How to Create SMART Social Media Goals
2. How to Get Verified on Twitter and Instagram: Reputation X
Twitter and Instagram are arguably two of the biggest influencer platforms on the internet today. The former has also caught the attention of the famed Billionaire Elon Musk, which adds to its charm. So it’s understandable why getting your accounts verified over here is all the rage these days. Verification is also important for improving your company’s reputation and protecting your social media accounts from being compromised.
This reputation management blog, written by the California-based Reputation X, gives a step-by-step visual guide to the verification process on two platforms. That’s like hitting two birds with one stone (as the saying goes).
The blog post is handy for anyone new or unfamiliar with the verification process. The writer also gives some useful tips to increase your chances of getting verified. These tips coincidentally help you learn more about social media habits that will improve your reputation, anyway.
3. 10 Reputation Management Tips in 2022: Status Labs
Quick guides for reputation management are great for anyone getting started in digital marketing or someone who is launching a new business. This is an updated blog post from Status Labs – an industry-leading online reputation management agency based in New York.
The blog e-reputation post offers straightforward but detailed advice on core online reputation management measures that are essential when working on a strategic level. Starting from a discussion on auditing business details, the post goes on to explain how to cultivate a good online reputation.
Practical Marketing and strategic PR advice are adequately presented in this article, making the content a worthy primer for laymen. The post is referenced with relevant links, and also shares updated stats, for those who are into that stuff.
4. Let’s Define Digital Footprint: What You Need to Know in 2022: NetReputation.com
As mentioned before, online reputation management now includes an ever-growing body of knowledge. Many concepts that were previously limited to other fields are making their way into the area of online reputation management.
One such concept is that of the digital footprint. A digital footprint – as this article borrows from the Kaspersky Labs definition – is the ‘trail of information that you leave over the internet.’ In other words, it’s the net result of all your online actions and activities.
This article distills all the information about digital footprints into a reader-friendly guide. The main highlights of this online reputation management blog post are focused on an explanation of active and passive digital footprints, and data privacy tips (a crucial topic for anyone that works with sensitive information). The article also covers both general and technical information about digital footprints. It is, therefore, a good reference point for individuals and businesses.
You can read the full article here: Let’s Define Digital Footprint: What You Need to Know in 2022
5. How to Calculate Your Online Reputation Score: GoFishDigital
An Online Reputation Score is a basic metric for online reputation management. It is the aggregate score of positive and negative posts discussing your brand on the internet. This guide clearly explains how to determine the score from online posts that you have collected which mention your brand.
The blog post explains the methodology of making a reasonable scale (the article recommends a 100-point scale for reference) and tells the reader how to calculate it. Reading this guide will give you the basic information you need to start your reputation scoring system from scratch, using a spreadsheet.
Of course, if you already have some technical skills, you can make a flashier scoring system that will impress your management. Maybe you can automate it. But the main bit is to get started with quantifying your online reputation.
This online reputation management blog post is the second part of an online guide on online reputation management blogs by GoFishDigital. Check out the complete guide here to learn more.
Honorable Mentions
We realize five blog posts are not much to cover on the topic of online reputation management, as many blog e-reputation resources touch on a broad range of subjects. Here are a few more articles from 2022 that offer the latest research and information on different topics on reputation management.
- RXM Guide: What is Reputation Experience Management?
- How To Handle Search Engine Reputation Management?
- How Fake News Can Harm Your Business
- How Do You Create a Social Listening Crisis Management Plan?
Content Marketing for Your Online Reputation Management Strategy
You can give a boost to your online reputation through content marketing. Hiring a content creation agency like One Content Pro is a great way to ensure that your online content is professional and builds a strong brand reputation.
At OneContentPro – a trusted content writing agency for reputation management – you will be able to collaborate with highly-qualified and experienced experts who can deliver purpose-driven content that fulfills your marketing goals.
We help you build a solid online reputation and achieve business scalability with our broad-based ORM solutions, including corporate reputation management, social media listening, smart response management, and crisis reputation management services.
Contact us today to get started on an exciting journey!