tips to write the perfect press release for an event

A press release for an event alerts media organizations and present or potential clients about a forthcoming event that your business will organize. It provides crucial facts, including the event’s theme, the names of its prominent speakers, and the venue where it will be held.

A little more than a century ago, the United States issued the first press release in history. Even though our news consumption is frequently replaced by Facebook and Twitter feeds, the press still greatly impacts society. The greatest way to inform the media and reach a broad audience is still through the press release for an event.

What Is A Press Release for An Event?

The event’s press release aims to convey to journalists why they must attend the event. What is the justification for my coming here? The announcement includes details on the event’s date, time, location, travel itinerary, and contact information for any other accountable parties or a PR specialist. Any press release must stand on the three pillars of uniqueness, relevance, and informational value.

However, how can you create excitement when so many people are experiencing information overload from social media, texts, and emails? What parts of a press release should you include or leave out? How much knowledge is required? What quantity is too little? Should you distribute a traditional news release, or would a press release available only online be sufficient? The features listed below should provide a solid framework for writing a press release for an event while creating excitement for your reader.

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How to Make A Press Release for An Event?

1. Heading

Strong, enticing headlines using terms that people would most likely employ in searches will grab the reader’s attention. This serves as your introduction and will pique the reader’s interest. Include the event’s name and either its location or its theme. You should keep the information private. If you’re drafting a press release for an event online, keep in mind that Yahoo will index 120 characters, and Google will only index 60. For your headline, use title case.

2. Summary

Write a one to four-sentence summary next. After finishing the remainder of the press release, write this section last. After you have outlined the remainder of your points, summarizing will be simpler.

3. Lead

It serves as the text’s informational foundation. The main notion of an event in this part needs to be explained in a few phrases. Briefly responds to the query, “What is the subject of this press release?” by revealing the information in one or two sentences.

4. Body

The press release’s main body is where you fully describe the event. Typically, this section of the release contains two or three paragraphs. Give further specifics on the occurrence in the first paragraph. Describe the target demographic, any special guests, their backgrounds, and the advantages of coming. Mention the historical significance of the location, any connections it has to your event, any historical or company anniversaries that fall on the same date, or any other relevant details.

5. Boilerplate Statement

boilerplate statement

Similar to how an “About” page on a website is utilized, the boilerplate is a section of content that can be reused repeatedly. Here are the specifics about your business, such as the services you offer and perhaps the key executives’ names. Your company’s mission and vision may be included in it. You want to project this public character for your business.

6. Contact Information

The company name, phone number, address (optional; not required in a press release), company website address, name of the primary contact for questions regarding the release, and email address are all included.

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Dos and Don’ts of a Press Release for An Event

do's and don'ts

Let’s go through the fundamental dos and don’ts of drafting a press release for a special occasion.


  • Within the initial few words, you need to attract the reader’s attention.
  • Activate your voice. Bright verbs make copy lively and engaging, which draws the reader in.
  • Name a contact person to whom readers can address their questions.
  • Write in a formal style without using jargon. Slang, enthusiasm, and ex use of exclamation points might make your event seem more like a sales pitch, turning off potential attendees.
  • Your press release should contain a compelling story. Keep in mind that you want people to desire to attend your event. Everyone is busy. They must understand what they stand to gain from attending.
  • Send out the press release as soon as possible. If it’s delivered too early, they will not remember it; if it’s delivered too late, they might already have other commitments. A good timeline is two to three weeks in advance.
  • Utilize a hook. A press release for an event can gain excitement and urgency by relating it to trends, news, and social issues. The reader believes that attending is more valuable than not going.
  • Your press release should not exceed 300–800 words.
  • Check your spelling!


  • Use cliches and popular words that sound like a sales presentation. Fresh copy keeps your reader reading to the finish.
  • Give everything away. Give the reader a reason to want to visit your website for more information if you want them to. If you ask them about the business, they’ll visit the website.
  • Use “you” to address your audience specifically.
  • Call your business “we” or “I.”
  • Use many exclamation marks or ALL CAPS to emphasize a point. These methods reduce the legitimacy of your event.
  • Use extensive lists or bullet points. As an attempt to stuff your paper with SEO, search engines may reject your press release, and bulleted lists belong in articles, not press releases.
  • If you’re composing an online email, include an email address. The email might be gathered by spam bots, which would then clog up your inbox.
  • A search engine can consider it spam if you only use one hyperlink per 100 words.
  • To distinguish paragraphs from one another, use dashes, asterisks, and other peculiar symbols.
  • Apply HTML. You want to share your press release for an event across various networks, some of which might not accept HTML.


Following these rules will make your press release as spectacular as your event! Get One Content Pro on board if you want the best copywriters to draft the best press release for an event. One Content Pro excels at providing top-quality and organic content for social media marketing, blog writing, press release, and so much more.

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