Copywriting Vs. Content Writing: 6 Things to Know Before Hiring

copywriting vs. content writing 6 things to know before hiring a writer

When it comes to successfully promoting your business, you’ll need plenty of content. Marketing your products and services to the right target audience includes investing in the content of your website, adverts, social media, blog entries, emails, and much more. Copywriters and content writers are the two most sought-after professionals hired by businesses when they require tailored content. These writers help you to revamp your brand, reach new audiences, and develop original content to drive more traffic to your platforms.

To streamline your brand’s voice and connect deeper with your audience, you need content that attracts interest and ranks better on search engines. It is important to know the distinction between the two types of content development services, namely, copywriting vs. content writing. This article will shed light on the difference between copywriting and content writing and which one to utilize for your unique business needs.

Copywriting Vs. Content Writing: What Makes Them Different?

As far as digital marketing is concerned, a copy is broken down into two main categories. Copywriting is distinct from content writing in that it is intended for a specific audience. There are two types of copywriting: educational or entertaining, and persuasive.

Copywriting is used in the majority of text adverts to urge viewers to take some kind of action.

Since advertising comes under the umbrella of marketing, both content and copywriting are considered vital marketing tools. To generate interest and attention in your products or services, you must include a compelling copy in your marketing materials.

What is a ‘Copy’?

Written material used by a business to either pique a customer’s interest or persuade them to take some kind of action is known as “copy.” The difference between copywriting and content writing is that a copy is produced to fulfil a specific purpose in the case of the former (such as selling your audience to your brand through ad copy), whereas the latter is geared more toward informing and educating the viewers. This essentially means that copywriting is undertaken with a certain sales objective in mind, while content writing can be utilized for general branding purposes.

What is Copywriting?

what is copywriting

Copywriting is the process of creating text specifically to promote a particular company’s products or services. The primary goal of copywriting is to promote a brand and persuade customers to buy it.

Copywriters do this by creating engaging and compelling material. A product’s characteristics are highlighted in the greatest possible way through creative thinking and writing. Copywriting may take a variety of shapes:

Copywriting requires an in-depth knowledge of your target audience, your company’s brand strategy, and the sentiments necessary to accomplish your goals. Ad headlines and CTA buttons, for example, only have a few words to catch the reader’s attention and persuade them to take action. Writing headlines and meta descriptions are two examples of where copywriting and SEO intersect. Most of the time, copywriting is used in marketing or microcopy.

Learn More: How Much Are Website Copywriting Rates? The Complete Guide

What are Microcopies?

The phrase “microcopy” refers to the small snippets of copy that may be found on websites, apps, and blogs. A user’s questions, concerns, and context are all addressed in these few lines. They also communicate the larger narrative about your company, products, and the manner you conduct business to your targets.

Error notices, for instance, are examples of microcopy. Instructions for payment input, form field explanation text, and text on calls-to-action are all frequent uses of microcopies you see on websites.

What is Content Writing?

what is content writing

Content writing refers to writing content to convey information. Using SEO techniques, industry experts aim to increase website traffic through content writing. Content writers also use compelling language and relevant content to improve consumer engagement. They create unique content for websites and other digital platforms. Content writers often engage in research as part of the writing process to offer readers the details needed to comprehend a subject in depth and give it legitimacy.

Copywriting may take a variety of forms:

There are three things you’ll need to succeed with on-page SEO: an audience-appropriate tone, a firm grasp on when to utilize logic over intuition, and a thorough comprehension of search intent.

Learn more: Best SEO Content Writing Services for Higher Search Rankings

Copywriting vs. Content Writing for Your Business

The terms ‘content writing’ and ‘copywriting’ are often used interchangeably, but they are separate disciplines that serve different purposes.

By delivering useful and instructional information about your business, smart content writing attracts and engages readers. Whether you’re trying to get people to purchase a product, join up for an email list, or subscribe to a blog, effective copywriting motivates the reader to take action.

To find out which one is right for your business, here is a list of six important points to know how copywriting vs. content writing benefits your business.

1. The Overall Objective

While a copywriter creates convincing copy to convince their audience, content writers generate content to educate them. Copywriters finish their work with a call-to-action since they are selling a product or service. The more understated purpose of content writers, in contrast, is to improve brand awareness by generating content that informs and delights readers. Depending on which goal you are aiming for in terms of content writing vs. copywriting, you can hire both types of writers to draft your content.

2. The Length of Your Content

Hiring a copywriter or a content writer depends on the amount of content your business needs. Short-form copy is often written by a copywriter whereas long-form content is provided by a content writer. To hold the attention of their audience, copywriters keep their sentences short and to the point. Content writers, on the other hand, tend to go into more detail when describing a method or subject.

3. The Role of a Copywriter and Content Writer

The difference between copywriting and content writing also extends to their role within a company, or as a freelancer. A copywriter is a specialist who specializes in writing copy. Content writers often have other responsibilities in addition to writing. Creating and posting blog entries, social media postings, whitepapers, email newsletters, and press releases are just a few of the responsibilities that content writers fulfil.

Learn more: Copy Editing Vs. Content Editing – Distinguishing Factors

4. Working Platforms

Most copywriters work for advertising firms that are in the business of promoting their clients’ products and services. Content writers are employed by a wide range of businesses in a wide range of industries. There is a stark difference between working with a corporation or not when it comes to content writing vs. copywriting.

5. Deadline Requirements

Consider your deadlines carefully before enlisting the services of either copywriters or content writers. Copywriters must adhere to stringent deadlines to satisfy the needs of their clients. Copywriters’ deadlines are typically more lenient because of the extra time needed for research and the length of the required content.

6. Skillset

There are distinct differences in the skills required for copywriting vs. content writing, so you may choose the one that is most appropriate for your business needs. According to their profession, both have a unique set of capabilities.

  • Skills in Copywriting

Copywriters write copy for a variety of products and services, so it helps if you need content written for multiple genres, such as healthcare or technology. They strive to evoke positive emotions in their readers via their copy and to get them to buy their product or service. From a purely marketing standpoint, they might benefit your business more. Copywriters can also successfully become part of a team since they are often in contact with marketing personnel. A combination of all these skills will benefit your business in the long run.

  • Skills in Content Writing

Content writers who are well-versed in SEO writing have a distinct advantage over their counterparts. To lead consumers to a company’s website, content writers employ SEO tools and keywords. You must hire writers who are good at conducting research. Content writers undertake extensive research from different sources to support their assertions and facts and develop helpful content or headlines and topics. Creating headlines is an essential component of content development and your goal to draw readers in.

Learn more: Copywrite Vs. Copyright – Which One to Use, What Is the Difference?

Additional Skills for Both Content and Copywriting

  • Time Management: All writers, whether they are copywriters or content writers, have to handle many assignments at once. Therefore, prioritizing and managing time must be a priority when hiring.
  • Creative Writing: Copywriters and content writers use their creativity while developing unique material to pique the interest of their target audience. Ensuring a high level of creative writing as opposed to dry and uninspiring content enables more traffic for your site.
  • Creating Engaging Narratives: The ability to develop an engaging narrative is a requirement for both positions if the goal is to make a lasting impression on the audience. Your company needs to resonate with readers to reap positive results.


Copywriters and content writers are important to meet different business goals and ensure high-quality, fresh content that keeps the customers engaged.

What matters most here is that every content piece your company creates and publishes is an investment. Whether it’s shared on your website, social media platforms, or a text ad, prospective and current consumers are evaluating your company every time they come into contact with your marketing materials online.

Make sure they get a good impression by working with One Content Pro, your partners in top-quality content solutions. Get the best of copywriting and content writing from professional and vetted writers who understand your business needs.

White Paper Vs. Case Study: Key Differences You Need To Know

know the key differentiators white paper vs case study

White Paper Vs. Case Study

Producing valuable, high-quality content is always essential to generating inbound leads for a business. White papers and case studies are two effective and educational content types that provide a thorough grasp of a certain commodity, service, or technology and allow businesses to make a strong and persuading connection with their audience. Before we get into what’s better; white paper vs. case study, it’s important to understand the main difference between the two.

An authentic report that provides in-depth details about a certain good or service is known as a white paper. It combines the research and expert knowledge into a document that backs up a specific solution or suggestion. White papers help the reader comprehend the problem, how the solution is achieved, and how to build a better choice on the information. A white paper typically lasts between one to two years before it needs to be revised, though this can change depending on the industry.

A case study is both an analytical technique and a research framework for analyzing a particular challenge. It investigates a person, location, event, phenomena, etc., to gather essential ideas and findings that aid in highlighting the failures and achievements of earlier methods, comprehending the present difficulties, and predicting future trends. Case studies can either focus on one specific topic or be organized as a comparative examination that shows the connection between two or more different topics.

Why We Need A White Paper?

why we need a white paper

A white paper’s primary goal is to promote a specific technology, method, product, or service. White papers are primarily created for B2B marketing to provide robust and verifiable proof that particular good or service can be used to address the problem or challenge at hand.

Initially, government organizations used the white paper to give information on the policy. The white paper typically includes charts, diagrams, graphs, and other visual tools to show data. A white paper’s information and tone can change depending on the subject and target audience. It is a persuasive and educational essay designed to hold the reader’s interest while offering professional insight, technical details, and a reasoned argument to promote a good, service, idea, or policy.

While comparing white papers vs. case studies, it is essential to note that white papers require more focus as it is much more challenging to write and difficult to find appropriate white paper writers.

Why We Need A Case Study?

A case study’s main goal is to pinpoint the issue, present a range of workable remedies, and then present empirical evidence. Target audiences for business or marketing case studies may include executives, clients, the general public, and staff members of the organization. The goal can be to boost employee morale, interest in a product, or confidence in a company’s ability to solve problems. In order to provide the case study context, background information about a company is frequently included, along with its market share, areas of expertise, and past accomplishments.

To draw inferences about correlations and/or test hypotheses, individuals or groups are watched, information is acquired, and information is then examined while performing case studies in the social or behavioral sciences. Observing is necessary to pinpoint the problems and inefficiencies of the intended market and gauge the effectiveness of the offered solution.

A case study aids in bringing understanding to a challenging problem or thing. Through prior research, it can deepen an experience or strengthen already-existing knowledge. Their contextual analysis focuses on the relationships between a small set of circumstances or events. Consider a case study as a recommendation from a trusted source.

Key Difference: Case Study Vs. White Paper

Purpose Cultivate customers and increase brand credibility Showing the company as a field or industry leader, getting leads, describing a product or service, and persuading investors are just a few of the objectives.
Focus Customer satisfaction with the company’s goods or services A problem or issue related to a specific industry, or the salient characteristics of the company’s special approach, item, or service
Audience Daily readers, individual clients, and any potential clients Future customers, existing customers, investors, and anybody else interested in learning more about a specific issue, solution, product, or service
Clients Featured Only one Several or None
Pages 2 pages 3-12 pages
Formality Informal Formal
Details High-level, simple overview of the issue, what was done, and the outcomes A thorough account, including technical details and third-party research
Research Low High
Distribution Content on websites and their integration with the sales process Either direct delivery to clients and prospects or gated marketing content
Analogy Testimonial (Word of mouth) A detailed research article
Timeline Far ahead in the sales cycle Earlier in the sales cycle
Usage To develop prospects To produce leads, engage potential clients, or explain the service or product

White Papers And Case Studies Better Than Social Media And Email?

Using a Twitter account is undoubtedly simpler than writing a white paper. However, a Tweet comes and goes in a flash. As a means of promoting actual material, it’s better to consider social media as “anchor points” to B2B content. However, nothing drives results in B2B marketing like case studies and white papers.

Yes, email marketing is quite effective. Sending an email is less expensive than producing fresh material. However, unlike a good case study, you cannot reuse the content of an email in more than a dozen different ways. Furthermore, unlike a decent white paper, you cannot continue using the same email for a number of years.

Hire a Top-Quality Content Writing Agency

hire a top quality content writing agency

Irrespective of the type of content writing you’re looking for, whether it be white papers, case studies, blogs, or webpage content, One Content Pro is a highly recommended content writing agency. Their team of professional writers ensures timely submissions and pays attention to details.

Business Writing Vs. Technical Writing: Similarities and Key Differences

business writing vs. technical writing what’s the difference

Writing effective communication is a highly sought-after skill set in the commercial space today. Businesses, both large and small, need to send tailored communications to their target audience. In some cases, multiple segments require different communications for a product or service. The type of audience – business writing vs. technical writing – is an important factor in the technical business writing style.

Companies are willing to pay good money to someone who can write effective copy for their target audience. There are many freelancing opportunities for both types of writing. However, business writing and technical writing are two entirely different expertise, having unique requirements.

If your company can master both, you can benefit from higher CTRs and ROIs on your marketing campaigns. It’s also worth consulting a content writing agency like One Content Pro to do the job effectively.

In this article, we’ll help you understand the differences between technical writing and business writing. You will be able to know what is needed in both cases and choose which type of communication is best suited to your projects.

Business Writing vs. Technical Writing: How Do We Define Them?

Technical Business writing is basically any content that is intended for communication. It includes reports, blogs, corporate communication, emails, press releases, ad copy, etc. It is often used as an umbrella term for all types of business content, and some include technical writing within it.

Technical writing, on the other hand, often encompasses complex topics on science, engineering, and technical equipment. Technical documents include research articles, technical manuals, product specifications, business proposals, project bids, software release notes, and many other items.

The Grey Area between Business Writing and Technical Writing

the grey area between business writing and technical writing

A couple of similarities are notable between business and technical writing. The first is that there is always some overlap between the two types of content writing. In many business situations, technical specifications need to be defined, so you may have to work with a team of technical experts. Conversely, business writers help to market technical items and products by removing or rephrasing complex terms.

Secondly, subject matter and context determine the need for technical and business writing. Complex subjects like mathematical analysis and system specifications are targeted at an expert audience. However, if you are running a medical newsletter for general readers, a business writer will be able to make your communication accessible to everyone.

Read more: Healthcare Content Writing Helps Build Brand Credibility

Many situations call for either technical and business writing or both, but for clarity, we can categorize them as informational, instructional, persuasive, and transactional. Each situation can utilize either type of writing.

Business writing is useful in all four situations, while technical writing is often informational or instructional. That being said, a technical expert can work wonders for making transactional or informative communication persuasive since it serves a specialized or niche audience.

Business Writing vs. Technical Writing: What are the Differences?

business writing vs. technical writing what are the differences

There are a few differences between business writing vs. technical writing. Here’s what sets the writing styles apart.

Writing Focus

While both technical and business writing are directed toward an audience, they differ in prioritizing the communication tools. We’ve already mentioned that technical business writing has to work in a broad range of situations. For such writers and content creators, the main emphasis is on the message given. Reaching out to the customer is the most important part of technical business writing.

Read more: How to Hire the Best SEO Content Writers? The Complete Guide

Technical business writers, therefore, need to work on a document-driven approach. In that sense, technical writing takes the form of a physical or virtual object that works as a point of reference for the intended recipient.

In general, technical business writing involves shorter communications, while pure technical writing involves lengthy documents. However, there is some overlap in situations where business writers may need to write executive summaries or market information in documents for public investors.

Similarly, not every technical document is expected to be detailed, and sometimes technical information may need to be summarized in a single page, such as a technical brochure or research poster.

Writing Tone

Generally speaking, the writing tone refers to the attitude of the content, writing tone is set by how you approach the target audience. Business writing requires some flexibility in tone because customers can vary drastically between segments and businesses. B2B communication is usually formal. Many companies, however, may sometimes prefer to communicate informally with customers, requiring a friendly tone. Writers can, therefore, use subjective words that convey emotions or feelings.

Technical business writing, on the other hand, is usually formal and needs to be neutral in tone. This is because it is mostly informational or instructional in nature. In the latter case, a structure is required (we’ve covered that below). Technical content requires accurate and concrete information. It is common to include numbers and symbols in such communications. Good technical writing excludes elements like hyperbole or opinions and is often objective.

Writing Structure

Writing structure refers to the visual presentation of the communication. Business communication covers many situations. That means that the tools used determine the overall structure of the writing. For instance, when writing an email, the ideal structure divides the message into three parts (sender, subject, and body). Beyond that, technical business writing is structured using clear headings and simple lists (bulleted or numbered) for informational and instructional content.

On the other hand, pure technical writing is heavily structured. Manuals, research articles, technical notes, and similar items have to adhere to specific standards set by the company or even entire industries. In many industries, there are professional or legal requirements that need to be fulfilled. Examples include scholarly articles and contracts, which require writers to include specific sections and notes.

Technical business writing experts can utilize their visual presentation skills to make documents more persuasive by presenting information in an eye-catching and engaging format. This is because, by default, technical business writing appeals to readers who are actively seeking information. The use of tables, charts, pictures, and graphs is, therefore, encouraged or even required.

Common Words vs. Technical Jargon

Technical and business writing requires a balance between simple language and technical terms. Business writers often have to distill technical information to make it accessible to general readers. The same is true for technical writers working in consumer-oriented businesses. In both situations, the language needs to be clear, accurate, and consistent. If the audience is non-technical, then writers should use less technical jargon. There is some leeway here if the audience is well versed on a complex subject.

Language is an important element in making your writing persuasive and engaging. Therefore, language errors or inconsistencies can prove to be costly mistakes for businesses.


International business communication may need to be localized to regional norms and preferences. Technical business writing takes a generalist approach by ensuring that the corporate messaging is consistent.

Technical writing for localization requires expertise in a local language, where accurate translation is required to convey the right meaning and context. Native level proficiency is a must, and certifications are usually a prerequisite for these writing tasks.

The Final Word

Understanding the main differences between business writing and technical writing will help you quickly identify any gaps that you need to fill in your communications. A skilled and experienced copywriter can try their hand at both types of writing, but it helps to specialize in one form over the other.

Writing a tight copy requires collaboration between cross-functional teams of writers, editors, and business managers so that you can rely on an expert to complement your writing when the situation asks for it.

Need help with business writing or technical writing for your project? Our writing gurus can help you hit the bulls-eye with your messaging. One Content Pro is a purpose-driven content marketing agency with skilled content creators in both domains, technical writing and business writing.

So let’s get started today!

How Much Are Website Copywriting Rates? The Complete Guide

how much are website copywriting rates the complete guide

A good website copywriter can create compelling content and optimize your site for search engines. In modern times, content creation is held in high regard. We all want to ensure quality web copywriting to help gather more attention to our websites and online presence.

But, how much should premium website copywriting services cost? If you’re looking for a short answer, the average price varies between $25 and $25,000 per order. Website copywriting rates vary depending on the content requirements and team. Freelancers would usually be cheaper than a professional copywriting agency.

With that being said, if you’re looking to learn more about website copywriting services, you’re in luck. In today’s post, we’ll discuss all there is to website copywriting rates and the differences between the rates charged by freelancers and content writing companies.

What is Website Copywriting?

Before we get into costs and rates, it’s worth discussing what a website copywriter does. Unlike traditional copywriting, web copywriting can be considered a unique playing field. Unlike marketing brochures, printable materials, or company manuals, website copywriters are expected to build SEO-optimized, persuasive, and convincing web copy.

Good copy on a website must highlight the features and benefits of a product or service, making potential customers want to know more about the company’s offerings. As an example, research shows that most website visitors skim through web pages, scanning for relevant information and keywords and phrases. A good website copywriter must be able to convey these key points quickly and effectively.

This entails developing premium content that would boost search rankings and improve website traffic. The goal is to get your website to rank on the first page of search engines, increase visibility and improve click-through rates. Knowing that only 25% of users go on to the second page of search results, this is a particularly vital process for driving website visits.

Types of Website Copywriting

types of website copywriting

That being said, website copywriting is still a diverse field. It comes with varying types of copywriting projects, so you can expect fluctuating hourly website copywriting rates or per-project costs. The following are a few common types of website copywriting.

1.Blog Copywriting

Blogging is the one of most well-known website copywriting services today. It is considered the backbone of any online presence, and blog posts are often the easiest way to rank specific keywords. Companies use blogs to drive more qualified traffic to their websites, build internal links, and deal with SEO rankings. Due to the immense responsibilities these strategies entail, you can expect the website copywriting rate of blogging to be a hefty $275 to $350 per blog post.

2. SEO Copywriting

As mentioned earlier, SEO copywriting would help take search-oriented keywords into account while developing web copy. They exist to optimize keywords related to an industry or to have a high traffic volume.

Other than that, SEO web copywriting also provides gap analysis. In this process, copywriters would find “gaps” in websites. These are pages that lack better-ranked content, leading to their competitors winning crowds over during SEO rankings.

See more: Best SEO Content Writing Services for Higher Search Rankings

3. Landing Page Copywriting

Landing pages count as product pages, local pages, home pages, or similar sale-based content sites. They come with services that provide one-of-a-kind features for e-commerce stores, and they are needed by practically any and all businesses.

Landing pages are the foundations of any content webpage writing. Companies trust only the most experienced freelancers and writing agencies for these jobs. So, you can expect a pricey website copywriting rate of about $300 to $800 per page.

5 Factors Determining Web Copywriting Services

The following are a few features that go into determining website copywriting rates.

1. Complexity

This is probably an obvious reason for varying rates of website copywriting. A few topics are simply more complex than others. For example, it could take 7 hours on a technical article but only 3 hours on a blog with a similar word count. Depending on the niche, engaging content for some topics just needs more research and understanding of industry terms. This cannot be accomplished by anyone; it needs more specialized attention.

2. Experience

As with any industry, experienced workers would be more valued than newbies in website copywriting. In almost all cases, experience correlates with quality. Copywriting companies or freelancers who have been writing for over a year will charge much more than someone who is just starting out.

3. Scope and Size

Price can also change depending on the size of a project. For instance, bigger projects can take one to two months to complete. If a writer has to commit to a project for that long, it’d only make sense that their rates compensate for the workload they deliver.

See more: How to Hire the Best SEO Content Writers? The Complete Guide

4. Turnaround time

When you rush quality work, you’re bound to expect some repercussions. In particular, the best copywriters plan their workloads months in advance. If you want to do business with professional website copywriters on a time crunch, you shouldn’t be surprised by any extra charges.

These charges or rates are known as rush fees, and they are a payment for copywriters to submit work ahead of standard deadlines. They apply to almost all urgent projects and are considered adequate compensation for the lack of notice.

5. Miscellaneous Fees

If you want a video, graphics, or similar visual aids done, this would all cost you extra money. Whether it’s in the form of a chat, infographic, interactive content, or professional image, it’s hard to find good content delivered at low rates. All these tasks take skill and time, so they would all have their respective costs. These charges would then be factored into the final website copywriting rate.

Freelancer or Agency?

With all that being said, you might still be wondering what kind of copywriter would be the most suitable for your business or project needs. Should you opt for a copywriting agency or freelancers?

Well, for starters, agencies would usually charge more than a freelancer. But, in most cases, these extra costs are worth it as they guarantee secure communication, work within deadlines, and general efficiency.

With freelancers, it’s more of a hit or miss. Despite being more affordable, you can never vouch for their quality or work ethic. Since they are not bound by contract most times, they might just disappear without so much as a notice. In the worst case, freelancers can end up being unreliable, impeding your project’s workflow and deadlines.

On the other hand, freelancers can be the more economical alternative of the two, especially for website copywriting. Although they might not be as reliable as a professional content writing company, this shouldn’t be an issue for one-off projects. However, if you have a continuous flow of work, an agency has the experience and expertise needed to back up quality content to present to your audience.

How to Make a Wise Copywriting Investment?

how to make a wise copywriting investment

The key to a wise copywriting investment is trust. If you believe in the services you are paying for, this reflects in your vendor’s abilities. It’d help you create web pages that would delight and dazzle visitors while meeting your digital marketing goals. It wouldn’t matter what the website copywriting rate is, as long the content is worth the price.

This is especially true for dealing with freelancers. We recommend choosing freelancing writers only on referrals or your prior experience working with them. You need to be confident in their abilities and their commitment to delivering high-quality content on time. You should have the assurance that they’d reply on time, provide value for money, and act professionally.

Moreover, this also entails adequate planning and research into tone, content, and related variants. You need someone who shares the same creative aspects while developing compelling headlines, product names, taglines, and web copy.

The Bottom Line – Website Copywriting Rates

One of the biggest benefits of hiring a website copywriter is that you don’t have to pay a dedicated SEO specialist to make sure your website ranks well on search engines. Experienced website copywriters are usually more reliable, produce higher-quality copy, and can skip the hassle of unusable first drafts. For example, you’ll save money if you hire a website copywriter with over 30 years of direct response copywriting experience.

While website copywriting rates vary widely, there are several factors that determine the final price. The scope of the project, the complexity of the content, the industry, and the writer’s experience all play a role. Experienced website copywriters charge more than newbies, but it’s worth the cost because they often deliver higher-quality copy than the latter.

A website is your virtual storefront. It should be easy to navigate, have optimal functionality, and offer a premium user experience. Without good, strategic content, it won’t be effective. This is where we come in.

At One Content Pro, we offer everything needed for getting the job done efficiently. Whether it’s custom writing, editing, website copywriting services, or dealing with quick turnaround times, we’d help satisfy your every need. You can hire our website content writers to help you create solid, unique, and high-quality content for your website. You’ll be glad you did!

Contact us today for a free estimate on our website copywriting rates!

Do You Need A Comma Before or After ‘But’? Let’s Find Out!

do you need a comma before or after 'but' let’s find out!

Do you know when to use a comma? Are you wondering if a comma goes before or after ‘But’?

There are many ways to use this literary device, so let’s start with a basic definition. A comma is a hyphen that connects an independent clause to a dependent clause.

I want to buy a new car, but I don’t have any money.

In this example, the dependent clause is the phrase “I want to buy a new car”.  The use of comma in text depends considerably on the individual preference of writers, as some avoid punctuation usage in general, while others choose to use more commas to give readers a chance to pause and take a breath.

Commas are used in pairs and sometimes may be confusing for readers. This article will explain the rules of using commas and how to use them before or after ‘But’.

Comma is a Literary Device

A comma is a type of punctuation mark that appears in many languages. The word comma is actually derived from Greek, where it means “to separate.” Its shape is similar to an apostrophe and is usually placed in the middle of a sentence. Some fonts render the comma as a small, filled-in figure nine. Some writers, however, are very strict about their use of the comma.

Commas are used to separate ideas in written texts, and their placement in a piece of writing can prevent a reader from misreading a writer’s intention. They also represent pauses in spoken language, which help readers clarify what a writer is trying to convey. As such, the use of commas varies from style to style. It is important to stick to consistent usage of the comma to avoid any ambiguity.

Commas are commonly also used to break up lists of items, such as “too many shoes.” For example:

Please get some butter, bread, and eggs on your way back.

Commas can also be used to separate appositive phrases and non-essential clauses. They help to indicate a break in the overall sentence structure, but they are not always necessary and are often omitted for efficiency. Instead, writers should be careful to use commas whenever they can.

Despite the importance of the comma in written English, it is often misunderstood. While there are ten rules that describe when the comma is necessary, there are always exceptions.

Unlike many of the other rules, the use of commas is not the same in all circumstances. For example, a comma after a conjunction indicates that one thought ends before the next.

I like eggs, but I am allergic to milk.

It stopped raining, but they stayed inside.

Besides separating independent clauses, the comma can also connect several lines of thought. When used correctly, the comma can create a sense of excitement without confusing the reader. If used incorrectly, a comma may make a sentence sound confusing and jarring. Instead of confusing the reader, a comma should be used to separate independent clauses. This will make reading easier and will ensure your work is as clear and concise as possible.

Learn More: Can You Start A Sentence with Rather? Let’s Find Out!

When to Use a Comma

when to use a comma

The comma before or after ‘But’ is used to link two independent clauses. It is often used to indicate an important difference in tense, but it is not strictly necessary to use it that way. The following examples will help you learn when to use a comma before or after ‘But’. If you use a comma before or after ‘But,’ make sure that it is used correctly.

Before: My girlfriend loves to eat muffins, but she avoids gaining weight.

After: Everyone has dreams but, and this is important, only a few are able to make them come true.

A comma is used after ‘But’ when an ‘interrupter’ comes after it. This interrupter is intended to add style, express emotion, or emphasize important thoughts. These are sometimes called parenthetical expressions, insertions, or ellipses. A good example of an interrupter is the word ‘of course.’ However, the comma is required after ‘But’ because it joins two independent clauses.

Another example of when to use a comma before ‘But’ is when a clause follows a prepositional phrase. These phrases may include modifiers, such as ‘in order to’. However, this does not mean that the sentence is complete without a comma. When to use a comma before or after ‘But’ depends on the context.

Independent clauses cannot stand alone as a sentence. They are not complete sentences. But independent clauses may stand alone and function as nouns, adjectives, or adverbs. Often, a comma is necessary to create a pause in a sentence. When to use a comma before or after ‘But’ should be guided by your purpose in writing.

The ‘and‘comma’ isn’t always necessary to accompany a conjunction, but it can be a helpful aid in disambiguating a sentence. When a comma is placed before an ‘and’ or ‘or’, the phrase sets off the clause. It is often used to set off a clause with more than one adjective.

Another reason to use a comma after ‘But’ is that it separates independent clauses from dependent ones. In other words, it is grammatically incorrect to use a comma before ‘But’ in this context. Using a comma before ‘But’ also sets off the third clause. You can also use a comma after ‘But’ in conjunction with the third clause in a sentence.

Put a Comma Before ‘But’

If you’re using a comma in a sentence, it means that the independent clause precedes the dependent clause. That is, the phrase that comes after the word ‘But’ does not stand alone as a sentence. That is because it is a coordinated adjective. However, if you’re using the word ‘But’ to separate two independent clauses, you should not use a comma.

The question of when to put a comma before or after ‘But’ is common in writing. This is primarily due to its use in punctuating independent clauses. However, you may also want to place a comma before or after “But” to emphasize its inclusion. The problem with using a comma after ‘But’ is that overusing it will diminish its effect. However, if you’re writing for an audience, you should make sure to use a comma before or after the word “But.”

Similarly, if the word ‘But’ is used as an interrupter, you don’t need to use a comma before or after it. This is because “But” is an interjection, and it indicates emphasis or emotion. However, in most cases, the word “But” is a comma-free phrase.

In general, a comma separates a series of words, phrases, or clauses. For example:

The constitution establishes three branches of government: the legislative, the executive, and the judicial.

A candidate for president promised to lower taxes, protect the environment, and end unemployment.

Final Thoughts

Adding a comma after a word such as ‘But’ can be confusing, but this article attempted to explain some of the ways you can make it look better. Commas are used to separate independent clauses from dependent ones, and the rule of one after the other is applicable to all of them. The words after a comma form a phrase, without a subject noun. A phrase without a subject noun cannot stand alone as a sentence, and therefore, needs to be connected to an independent clause.

The most common use for a comma is after a dependent clause. This kind of clause functions as an adjective or noun, but cannot stand on its own as a sentence. However, it can be used to break the comma rules when it is necessary, and is a good choice for literary texts. When writing for academic, technical, or formal texts, you should not use commas before but.

The comma can also be used for connecting words with a single syllable. However, it is best to place a comma after a two-syllable word. In addition, it can also be used to make a statement that is more formal. For example:

I love shopping, but I don’t have any money.

Another common place for a comma is between independent clauses. It is also used when independent clauses are joined by coordinating conjunctions. When this is done, a comma will appear between the independent clauses and the main clause. When it comes to linking independent clauses, Oxford commas are often used, and they help reduce ambiguity in lists.

Another common mistake that writers make is drawing an analogy between an adverb and a conjunction. The two types of words are very different, so a false comparison is not going to yield a correct result. A comma is necessary after an adverb, and a comma is the correct punctuation. Unless you know the difference, analogy will not get you where you want to go.

While there is no secret formula for writing high-quality, effortless content, hiring professional content writers can help you create consistent and engaging copy backed by research. At One Content Pro, we believe that good content should tell a story. At the same time, it should meet all the rules of English and develop a solid foundation.

The best part is, you do not have to do yourself! Call us and hire the best content developers out there and create content with guaranteed results.


10 rules of using commas

There are 10 rules of using commas in the English language. They are used to connect the two parts of a sentence and to place certain parts into the background.

RULE 1: A comma comes before a coordinating conjunction when both are independent clauses.

RULE 2: A comma comes after an adverb only at the beginning of a sentence, and not at the end.

RULE 3: A comma comes after a conjunctive adverb that follows a semicolon.

RULE 4: A comma comes after an introductory element.

RULE 5: Commas can be used to separate items contained in a list or series. The series needs to be three or more items.

RULE 6: Two adjectives are separated where an “and” or a “dash” can go.

RULE 7: Using commas in dates and addresses

RULE 8: Commas are used to separate information that is extra in a sentence.

RULE 9: Using commas in quotations

RULE 10: Avoid comma splices to separate essential elements of a sentence.

Can You Start A Sentence with Rather? Let’s Find Out!

can you start a sentence with rather let’s find out!

When to use “Rather” at the beginning of a sentence?

In writing, “Rather” is used as a prepositional phrase, which means that it can either precede an object or a verb. “Rather than” is a common way to begin a sentence. But have you ever wonder, if you can just start a sentence with “Rather”? In that case, you can use “than,” “so,” or even “instead of,” but never a conjunction.

This coordinating conjunction brings two clauses together. “Rather than” can contrast the previous sentence with the following one, or it can introduce two clauses at once. Its use is extremely versatile. Here are some examples of sentence constructions where “Rather than” makes sense. Read on to learn more about this versatile conjunction and its different uses.

Can You Start a Sentence with “Rather”?

can you start a sentence with rather

Generally speaking, people use “Rather than” at the beginning of a sentence, but this isn’t strictly necessary. It’s perfectly acceptable English and fairly common in formal writing. Here are some examples of how to use “rather” in a sentence.

Rather, he’d done the decent thing and spared her further heartache.


Rather to live free to make your own choices than to die in chains.

We can begin a sentence with “Rather” by adding a comma after it, as done in example one.  This is especially suitable when you are drawing a contrast between the two parts of the sentence. It’s fine to use it in a casual sentence if you’re following a train of thought.

If you don’t want to use “Rather” at the beginning of a sentence, you can substitute “furthermore” or another alternative. However, be careful not to use this verb at the beginning of a sentence as it might affect the meaning of the sentence.

The conjunctions are also used in sentences to connect independent phrases or sentences. As you write, you’ll use them interchangeably – the less formal version is used to join independent sentences – while the more formal form is better suited to professional writing. Using them as transitions can make your writing more grammatically correct. If you use them properly, they can help you write a more powerful and compelling copy!

Although “Rather” is not used in the beginning of a sentence, it’s a useful word to use to connect incomplete sentences. The use of “Rather” at the opening of a sentence might be tricky, but it does not make your sentence less formal. In fact, it may be more effective to use “Rather” at the beginning of a sentence rather than a period. So, if you’re confused as to which one to use, consult your grammar teacher.

Start a Sentence with “Rather” and a Comma

start a sentence with rather and a comma

There are two ways to start a sentence: in conjunction or prepositional form. When you use “Rather” at the beginning of a sentence, you should not add a comma. When you use “Rather than” instead, you are starting a sentence that contrasts two clauses. You can also use “Rather” to introduce two clauses at once.

First, a comma should be used after “Rather”. The comma is necessary because “Rather” acts as a conjunctive adverb, suggesting the opposite idea from the sentence before it. For example, you would put “Rather” after the adjective “hungry,” implying that the girl would rather eat an ice cream than a salad.

Besides helping you create stand-alone sentences, “Rather” is also a useful tool for coordinating the explanation of a subject in a sentence. When used to begin contrasting or comparative clauses, “Rather” serves as a coordinating conjunction, bringing the independent clause and dependent clause together. A comma, as the name suggests, follows a preposition.

Another way to start a sentence with “Rather” is to use a comma after it. Doing so helps to coordinate the use of contrasting verbs.

Katherin’s puppy hated going for walks on rainy days. Rather, it preferred a long walk when it was sunny outside.

When used correctly, a question is a good place for a comma. In contrast to a noun phrase, a question is often a good place to put a comma. You may also add a prepositional phrase if you have an argument to make. Just make sure you use it sparingly. Here’s a typical example.

Unless, you have someone you’d rather take?

“Rather” is often used as a degree adverb. It can be used in conjunction with other words, such as “would” or “than,” and pairs with a comma to emphasize the degree of something. It can also be used to indicate an exclamation. Using “rather” can make it easier to read a sentence in English.

He was rather taller than his father.

If you have to write a long article, using a comma between the last words in a paragraph is a good way to make the reader think of a specific thing instead of the subject of the article. In general, a better way to start a sentence is to make sure the reader can draw a positive conclusion on the subject. It is best to use a comma between two adjectives if you want to emphasize contrast or make a distinction between a subject and a verb.

He decided that he would rather wash himself with water in the barn.

Start a Sentence With “Rather Than”

How to start a sentence with “Rather than”?

“Rather than” helps glue together contrasting subordinate clauses, since the words suggest that something is being done instead of something else. It is also used in conjunction with comparative and contrasting verbs. Here are some examples of sentences that start with “Rather than.”

Rather than using canned vegetables, she picked fresh ones from the garden.

Before beginning a sentence, think of the central theme of the entire paragraph. What is its most important point? Who is the main subject of the paragraph? What is the action or emotion that will be conveyed by the sentence? Then, brainstorm the rest of the sentence. Make sure it makes sense as a whole. If you need to use a transition, think about the transitions that follow this part of the speech.

Rather than waiting for the next bus, I prefer to walk back home.

It is a good idea to use the word “Rather” before an object. When you use the word “Rather than,” you are setting the tone for the remainder of the sentence. By learning how to use this word, you can improve the structure and flow of your writing. Remember that varying your sentence openers will help to prevent your writing from sounding monotonous. Additionally, it will make your text more readable and pleasing to the reader.

Use ‘Rather Than’ in a Sentence

When to use “Rather than” in a sentence?

The word rather implies a preference or substitution. “Rather than” is used with the base forms of verbs. In a sentence with two independent clauses, it should be followed by ‘and’ or ‘than’. When used in conjunction with another verb, it can change the meaning of the sentence. It can also change the tone of the sentence.

‘Rather than’ is a very useful coordinating conjunction in English sentences. It serves as a linking element between independent and dependent clauses and acts as an adjective. Similarly, you can also use “Rather than” in conjunction with a prepositional phrase to start a sentence. In this way, the verb can contrast a previous sentence. Or, you can use “Rather than” to introduce two clauses at the same time. In addition, the word “Rather than” may be used as contrasting conjunction to the word “than.”

Rather than driving, he rode his bike to work.

And when used in the middle of the sentence:

Can we meet on Wednesday rather than Thursday for the corporate dinner?

Final Thoughts

Using “Rather” and “Rather than” at the beginning of a sentence is not very common, but not incorrect either. When a sentence has parallel elements in it, “Rather” can be used to grammatically balance compound sentences and those with subordinate clauses. Similarly, you can use “Rather” and “Rather than” to start a sentence when you are comparing two different clauses.

There is more to a compelling piece of writing than knowing how to use “Rather”. If your employees lack the experience or knowledge to develop quality content that engages the readers and drives website traffic, the solution is to hire a professional content writer.

With the help of a leading content writing agency, you can produce faster and more reliable content and connect more deeply with the target audience. At One Content Pro, you will find vetted writers who can streamline your brand voice and help you rank higher in search engines. Get started today to get a perfect copy!

How Long Does It Take to Write 1000 Words? – Explanation

how long does it take to write 1000 words – explanation

For most content writers, 1000 words is a regular minimum limit. It is commonly achieved in a single session, with freelance writers often commissioned this word count for quick five-minute reads.

It’s the perfect amount of words for mentioning all required SEO keywords. However, it’s worth asking yourself, how long does it take to write these 1000 words. Though experienced writers can blaze through the process within an hour, many factors influence this rate.

For example, you’d have to ask yourself whether you are knowledgeable about the topic and can come up with everything from the top of your head. Would you need to indulge in extensive research? How many supplementary resources, such as editing help, images, or links, would you need to finish the order?

Lucky for you, I’ll be going through everything you’d need to answer the age-old question of “how long does it take to write a 1000-word essay.” So, continue reading to learn more.

Would You Be Able to Write 1000 Words in An Hour?

I mean, technically, yes. Anyone can write 1000 words an hour. Although, the quality could vary with experience.

Well, if you’re a beginner, these 1000 words could take between 3 to 4 hours to complete. But, to ensure quality, I recommend taking as much time as you need to check that everything is in order. It’s always great to put in more time to submit quality essays that readers can read, share, email, or reply to on social media while dropping engaging comments.

If you focus on writing this content, you can easily finish within 3 to 4 hours. As a bonus, you need to remember that Google algorithms would check the article’s quality. So, when blog posts pass this inspection, there’d be a good chance their title would rank on top of the search page.

How Long Does It Take To Write 1000 Words?

how long does it really takes to write 1000 words essay


As brushed upon earlier, research helps answer “how long does it take to write 1000 words.”

For instance, if you’re writing your opinion on something you already know a lot about, you wouldn’t have to research anything. You might just need to spend time organizing your thoughts into a coherent essay.

Meanwhile, if you need to find out more about topics before writing, online resources would be a huge help. But, in some cases, the assigned topics can be more obscure to research. As a result, it can vary as to how long it takes to write 1000 words.

Form of Writing

Besides research, another contributing factor to how long it takes to write 1000 words is the kind of writing you’d be doing. For instance, some people might find it harder to follow short-form styles of 150 words or less. Experienced content writers could use 20 words per sentence without having to think much about it.

This writing style would probably work great with in-depth articles that need proper academic citations and research.

Who’s Your Audience?

Similar to your writing style, how long it takes to write 1000 words would also have to be tailored according to your target audience. In particular, you’d have to adjust your writing according to the language and topics of your audience.

Academic journals have a very different vocabulary and tone than content meant for a general audience. Likewise, a lifestyle magazine would have a very different writing style than something like a medical publication.

So, if you are writing for a client, it’s a good idea to look at their publication style before starting. You should familiarize yourself by reading some articles on the site and practicing to ensure it comes naturally to you. Depending on how accustomed you are to writing for a particular audience, the expected time for how long to write 1000 words can vary.

Did You Plan Well?

Though it might seem easy to start head-on and write 1000 words without prior thought, there’s a lot more that goes into writing. From the very beginning, you’d need to plan an introduction that highlights points worth discussing. Then, everything needs to be wrapped up with coherence through an appropriate conclusion.

Sometimes, if you’re lucky, you can even get an entire structure planned out by your client. This would help make sure everything’s figured out, ensuring you know exactly how long it’d take to finish writing 1000 words. In these cases, you wouldn’t have to think. So, the essays would subsequently be quicker to write.

Are You an Experienced Writer?

As you’d expect, experience plays an important role in determining how long it takes to write 1000 words. Whether you are writing for a case study, paper, school magazine, dissertation, debate, or instruction book, writing is a skill to hone over time.

For instance, if you’re a beginner, you’re probably struggling with the writing phase now. Often, beginners either take too much time or just write too fast.

As a rule of thumb, if you take over a day to write 1000 words, you’re probably overthinking it. Or you’re just bad at typing.

In contrast, if you are writing too fast, the final results might not be what you’d expect. You’d spend a lot more time going back and reviewing material, wasting more time on editing.

It’s worth remembering that every skill gets better with time and practice. Through experience, you get a better idea of the research, points, and pieces your story needs. You’d understand what’s expected of in-depth content without forgetting important information or getting stuck. More importantly, you’d have better estimates of how it takes to write 1000 words.

Tips to Improve Quality and Speed

tips to improve speed and quality

Knowing the factors that influence how long it takes to write 1000 words, I’ve compiled a list of some tips to help you improve your writing. The following are a few of those tricks discussed in detail:

Learn To Write Under Pressure

People with a career in writing tend to deal with bulks of work at a time. So with those deadlines creeping in, the pressure is bound to build up.

In consequence, I recommend using these deadlines to your advantage. For example, if you have 1000 words due in the next four hours, you can set a reminder for 3.45 hours. And as you get more experienced, you can start to decrease this timer to 3 hours, and so on.

Your Productive Hours

Try asking yourself if you’re a night owl or an early bird. A crucial part of discovering how long it takes to write 1000 words is to figure out the writer’s schedule and pace. Be sure to work where you’re most comfortable, such as your home or personal office. Always take advantage of productive hours to maximize efficiency.

The Bottom Line

No one can write fast and well simultaneously from the beginning. Producing top-quality content requires time and effort.

As a result, if you are looking for a perfect one-stop writing solution, One Content Pro might be a viable option. You just don’t have to worry about how long it takes to write 1000 words as we deal with everything related to content writing, including (but not limited to) e-book writing, proofreading, video script writing, or editing.

So, what are you waiting for? Contact us today for a free quote on our premium services.

How to Hire the Best SEO Content Writers? The Complete Guide

how to hire the best seo content writers the complete guide

Over time, the Internet has become larger than anyone could have ever expected. In particular, with an extensive developing focus on marketing, SEO content writers are much in demand these days. They help ensure that brands and businesses have a fighting chance in the rapidly-evolving marketplace, guaranteeing high-quality, web-focused content.

Yet, with these positions becoming more and more common, it is worth asking how we can prove if someone’s capable of quality SEO content writing. If you are looking for a straightforward answer, the easiest way to hire a content writer is to choose someone with a deep understanding of content strategy, the ability to adapt their writing styles, and a keen sense of search engine optimization (SEO).

In today’s article, we will look into further detail of what to aim for when hiring an SEO content writer.

Continue reading to learn more.

Why is SEO Content Writing Important?

Before we discuss anything, we need to evaluate what makes SEO content writing so crucial in the first place.

Whenever you type queries on Google, you’d receive a list of results. The top-most results would come with ads. Google ranks these ads according to the Cost Per Click (CPC). CPCs are defined as the amount someone would pay Google for boosting a keyword during advertising campaigns. This doesn’t usually cost a lot, but the prices vary with SEO difficulty and search volume. In general, your expectations should be around $6-10.

However, these campaigns are only effective when they’re consistent. Plus, you’d need your content to come with excellent graphics, videos, and text. Coupled with the cost of hiring, you could see yourself spending thousands of dollars.

As a result, companies try to cheat the system by using SEO content writing. These utilize similar keywords as CPC-paid content but have a higher-ranked search result without as much trouble. Though ads would still be the top result, SEO content competes for a close second place.

Why Do We Need to Hire an SEO Content Writer?

why do we need to hire an seo content writer

Since all you’re doing is using the keywords of CPC-paid content, you might think that hiring a new writer is unnecessary. Although, this isn’t really all there is to it. SEO-based content depends on numerous factors and can influence your search results drastically.

For example, it has been noted that 47% of consumers view at least three to five content pieces before discussing sales. And, from a marketing standpoint, 72% of marketers view SEO tactics as the most efficient.

Not to mention, SEO content writing is no easy task. It is estimated that a 500-word blog cold takes up to 4 hours to complete! In an adapting market, who even has the much time for that? In addition, Google usually expects long-form 2000+ words for articles, which could take a writer 15 hours or more per blog post.

6 Qualities of a Professional SEO Content Writer

Content writers struggle daily to make sure every blog or article is up to standard. They do this in several ways, some of which are included below:

1. Avoiding Keyword Stuffing

The mark of a good content writer is someone who can efficiently use keywords. In particular, Google and professional writers shun keyword stuffing. This is an unhealthy practice, which manipulates a search engine for better web traffic.

The practice can harm a business due to an unnatural flow of content. It doesn’t help industries, as customers would leave pages as soon as they land on them. In essence, these pages sacrifice quality for more attention.

2. Capable of Editing their Content

The note of a first-rate SEO writer is being able to edit and delete the right words. These writers would use programs like Word or Google Docs to underline words in red. This indicates that these words or sentences need to be revised to meet a client’s specific standards.

Plus, experienced blog writers would derive further help from writing and editing tools, such as Grammarly’s free and premium versions. This provides them with more insight into where they’re going wrong in their writing and why.

3. Solid SEO Writing Technique

Understand that SEO writing is not a skill for everyone. To hire the best content writers, you have to be bold and direct in inquiring about their SEO writing procedures. Test them on their value of keyword density. And make sure they’re familiar with respective keyword research tools and strategies.

The following are a few questions you could ask a potential candidate during an interview:

  • “Are you familiar with writing Meta descriptions and titles?”
  • “What experience do you have in SEO content writing?”

4. Research Abilities

Research is a crucial skill for writing one-of-a-kind content. Discovering reliable sources and integrating them into writing is a reoccurring trait among SEO content writers. And according to a survey done by SurveyMonkey, 82% of adult readers indicated that they prefer data-based articles over opinion-based ones.

5. Engaging Content

Companies and writers often forget that readability and expertise are valued over functionality. You have to remember that Google uses actual humans to grade content. As a result, you have to upload this content with the hope of approval.

In essence, an ideal writer is determined by the creativity and talent for the craft. They value their writing and are capable of keeping readers engaged. So, you’d want to hire a content writer capable of informing, guiding, and educating readers in a specific action.

6. Consistency

consistency is the key

To help bring it all together, a writer needs to be consistent with these qualities. Their writing must never involve plagiarism, and it must always appropriately communicate concepts to a target audience. They need to confirm the research tools used in their writing process. And, they must create content that flows easily among search engine rankings and has a positive influence on potential clients.

Freelance or In-House?

When you want to hire SEO content writers, there are two possible routes you could take; you could either go for an in-house or freelance writer. They both have their own pros and cons, some of which are discussed below.


An in-house writer is an ideal alternative if you have the budget and time for a full-time employee. They would be treated as part of your company, and you’re usually guaranteed consistent writing. They are ideal for publishing across multiple mediums. And, over time, these writers develop a deeper understanding of what your company expects.

Not to mention, hiring in-house writers would make sure you’re always ready to produce quality content. There’s no need to worry about missing crucial coverage or needing to come up with a last-minute order.


Freelancers are more like vendors. There’s no overhead cost for training, insurance, permanent salaries, or HR. However, they would need extra guidance on your writing standards, workflow, and division of duties. Yet, with that being said, the process is really smooth at providing premium content at affordable rates.


Hiring SEO content writers saves so much time and energy. They make everything a lot simpler while meeting all the required standards. Choosing the perfect writer depends on ensuring that their goals align with yours. So, you must have a clear objective in mind, and you must be able to communicate those goals to them.

On the same note, we understand that quality SEO writers can still be hard to come by. So, if you’re looking for the perfect writer for you, why look any further? At One Content Pro, we offer everything related to content creation services. For further details, contact us today for a quote!

Hire Best Content Writing Services in Utah (2023)

best content writing services for hire in utah (2022)

Content writing is the art of compelling people to think about your subject, services, or products, and attracting them to your website to avail of your services. In this era, it is the ultimate tool for marketing and promotions, but not all companies can manage the content creation process themselves and instead opt for outsourcing.

However, finding the right content writing service in Utah can also turn out to be a daunting task and many firms struggle with this process. Therefore, we created this list to help you find the best writing service that fits your needs, understands your brand, and portrays the true nature of your business.

The Best Content Writing Services in Utah to Hire

the best content writing services in utah to hire

We have compiled a list of the top content writing services in Utah, keeping the rankings, reviews, case studies, success rate, and optimization techniques in mind, so you can take your pick.

1. One Content Pro

One Content Pro is a remarkable digital agency that aces every project it comes across. They are experts in writing for Healthcare, Power, Technology, Training, Banking, and over 50 other industries. They have been working for 9 years and have managed to complete nearly 10,000 content creation and digital marketing projects since then.

Their primary content writing services for generating leads are SEO Writing (Articles/Blogs etc.), Business Writing (E-mail/Proposals, etc.), Marketing Content (Press release/LinkedIn profile, etc.), Web Content (Copywriting/Product Descriptions, etc.), and Creative Writing (eBook/Infographics, etc.)

They strive in creating great stories which either speak directly or indirectly to your target audience. To connect with the agency and hire them for your marketing endeavors in Utah, you may get started from here.

Develop Your Content with One Content Pro

2. Avalaunch Media

Avalaunch Media is one of the best content writing services in Utah and has been able to effectively work with various professionals. The businesses are doing well by Avalaunch Media’s content writing services and getting free entry into the realm of world-class content authorship. Their content writing services for developers are always effective in adding value to their projects. With this agency, you can expect a comprehensive package that will help you understand how to use your story so that it’s enough to make an impression and better than what the competition is going to offer.

Their services begin with an extensive questionnaire that is compiled. After the questionnaire is administered, they ensure to give you 100% of the most effective and current information on your topic area, which you can use for your project.

In addition, Avalaunch Media works with you to create free articles that are so engaging that they will leave a lasting impression on those who happen to read them. If you’re ready to launch your business in Utah County, you may consult their services here.

3. Base Search Marketing

Base Search Marketing is a remarkable link-building and content-writing firm that provides exceptional marketing and writing services in Utah. They offer two categories of article writing; VerticalPlus SEO and OptimizedPlus SEO. The first one is the basic package that ensures that everything from the structure to keywords is top-notch and highly optimized, whereas, the latter is mostly niche-orientated and allots an experienced author who writes for a specific industry. The agency defines itself as “Excellent, Consistent, Transparent, and Farsighted.”

It can be easily ranked among the best content writing agencies in Utah due to its proven techniques in case studies of popular clients. Another fascinating thing is the fact that the company shares the entire procedure with you, from planning to executing the writing project, followed by revisions included in some of their packages.

For a quote, you may consult the agency here.

4. Wallaroo Media

Wallaroo Media provides professional content-generating services for its customers. The company creates and manages content for websites and digital media in a variety of ways. Starting as simply a content writing agency in Utah, Wallaroo Media now also designs web pages, creates brochure layouts, develops marketing materials, develops websites for businesses, and handles the entirety of social media marketing.

Customers can avail of the company’s services to have their content written by professional writers that have experience in these fields or by using the Wallaroo Pro service. The qualified content writers have been keeping up with any and all advancements in their respective fields. They provide high-quality services at affordable rates. These professionals know how to write blog posts, articles, web pages and web copy for both local and international clients, and the team of professional content writers is available 24/7 for your needs.

The agency can be consulted for a quotation here.

5. BKA Content

The digital marketing firm, BKA Content, also makes the list of the best content writing services in Utah. They offer custom copywriting services that can help you produce quality content for your business, ranging from blogs to product descriptions. They also create original content with a unique angle after case studies that will excite and attract the target audience. The mission is to provide professional quality articles and creative writing services at affordable prices with great customer service. Some of their clients include Vazoola and SEMRush.

The agency also assists with editing both marketing materials and content to ensure that it meets the needs of your audience and their expectations. For a consultation, you may contact the agency here.

6. Southern Utah Advertising & Marketing

Ranking among the most impactful content writing services in Utah, this digital agency has professional writers that produce content with the aim of high rankings on Google as well as a greater reach to the target audience. Regardless of the reason behind acquiring their services, from product launches to sponsored events, they’ll ensure to write the ideal press release you need to promote your business. While press releases and ad copies are their expertise, they also excel at producing highly optimized blogs and articles to increase web traffic. Click here for a free consultation with Southern Utah Advertising & Marketing agency.

Why Should You Hire a Content Writing Service?

why should you hire a content writing service

Companies across the globe are experiencing changes: growth, restructuring, and downsizing. No matter how strong your business might be today, it won’t stay that way forever if you aren’t making changes to help it grow. In business, it is crucial to understand that no company can stand still and survive. If you’re not growing with your competitors, they will outgrow you.

Content writing services may be the answer to your problems. If you’re tired of struggling with content ideas, feel like you can’t put in the hours for strong content, or just need to outsource so you can focus on other aspects of your business, choose the best content writing service in Utah from the above.

The Bottom Line

The aforementioned companies are some of the leading content writing services in Utah and are therefore optimal for providing clients with high-quality content for their businesses or websites.

One Content Pro not only offers professional writing services, but we have got a lot more to offer. We cover a wide range of topics in our portfolio and have a proven track record in all aspects of digital marketing. Contact us here to know more about the services we provide and to get a free quote.

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Article Writing for Affiliate Marketing to Improve Traffic

article writing for affiliate marketing to improve traffic

Why Learn Writing as an Affiliate Marketer?

Article writing for affiliate marketing is an effective advertising strategy for any company. It delivers a vast array of services that are unrelated to marketing per se, yet improve conversion and boost revenue. It is vital to note that the information should be put on the appropriate websites and resources if you want it to be effective.

This is what associate marketing entails, and it will assist you in identifying your niche and target audience. Article writing for affiliate marketing utilizes a distinct content platform to draw the audience’s attention to your website, service, or product. In this article, we will learn the process of writing as an affiliate marketer and capture the reader’s attention.

10 Tips for Article Writing as an Affiliate Marketer

10 tips for article writing as an affiliate marketer

1. Develop the Organization of Your Article

When writing for content affiliate marketing, your article’s organization is crucial to the text readability. People naturally like to read well-structured articles organized into an introduction, main body, and conclusion. Use special symbols, checklists, and points to create the right structure for an article and enhance its legibility. All phrases and paragraphs should be concise and straightforward. Always keep in mind that each paragraph must include a single major theme. You may divide the main body into as many paragraphs as you choose, and do not overlook drawing logical links between them.

2. Select Appropriate Article Length

Based on your industry, you should determine the optimal post length. Some writing affiliate programs provide daily articles of 500 to 700 words in length. Others choose to post many 1500-2000 word pieces every month. It depends on the issues you want to address and the tastes of your audience. For instance, if your audience consists of tech-savvy specialists and you want to explain new software in-depth, your post should be somewhat lengthy.

3. Use Suitable Conversational Tone

You should choose a tone of speech that is most appealing to your intended audience. If you are writing for Millennials and GenZ, you may use a warm and chatty tone. Or, if you’re creating material for Baby Boomers, you may use a more formal style.

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Additionally, you should focus on using table terminology. You shouldn’t utilize slang, abbreviations, or jargon if you’re uncertain about your audience’s familiarity with these terms. You must also never employ obscure terms, particularly if you do not fully comprehend their meanings. These terms will degrade the text’s readability and deter visitors. If you want to generate compelling copy for writing affiliate programs, you must ensure that the intended audience feels at ease while reading your articles.

4. Focus on the Usefulness of an Article

When deciding where to post your content, you must keep in mind that the affiliate website’s readership may not be readily interested in something you have to discuss. The quickest way to pique readers’ interest and get them to click on your post is to write about a subject that is relevant to them. You must ensure that the post you’ve written provides readers with practical value. You should provide them with some ideas and thoughts that will assist them in solving their problems or enhancing their well-being.

5. Do Not Neglect Including Statistics

do not neglect including statistics

When undertaking article writing for affiliate marketing, one should provide sufficient valuable statistics and facts. Obviously, the numbers you provide should be relevant to the audience, and the viewers should find these numbers interesting. A person’s eyes may be drawn to the quantitative information in the article, causing him to read the full piece. Using affiliate marketing, you may be able to grab consumer attention to your website by providing statistical data and other figures.

6. Select Appropriate Keywords

It will not be enough to just post the material on the affiliate website; you must also use SEO-powered content and include keywords. Keywords must be pertinent to the article’s content. Do not limit yourself to a single choice; instead, explore a variety of potential keywords, but avoid making your content too spammy. They should be used naturally and fit well in the text. Always include keywords in the website’s title and description; doing so helps increase website traffic.

For on-page SEO, include keywords in the page’s Meta tags. This will help promote your content and position it higher in the search engine ranking. When optimizing your content using keywords, you should use terms that are appropriate to the topic. Additionally, you should choose keywords that are genuinely looked for in Google searches.

You are mistaken if you think that Google will rank your content highly just because it engages the readers. You, like every other blogger, must optimize your blogs according to Google’s guidelines. The first step in optimizing your content is to identify the appropriate keywords. If you want to develop high-impact material for affiliate programs, you should concentrate on high-traffic, low-competition keywords.

With the use of analytical SEO tools such as SEMRush, Google Keyword Planner, Ubersuggest, and LSI Graph, you can search for keywords based on your own needs. You may prioritize two different sorts of keywords: informative and buyer-centric. Utilize informative keywords to create content that educates and instructs your audience. In addition, include buyer-centric (transactional) keywords in the content (think: CTAs) to entice visitors to make a purchase.

7. Employ Anchor Phrases

Remember that individual words should not be used as anchors. Instead, use sentences that will capture the interest of the reader. Words such as “click here” and “read more” are not optimal anchor text, and they do not maximize SEO. Always concentrate on making the title tag engaging and relevant for the greatest outcomes. Don’t forget to create appropriate, contextual statements for your web links that complement the rest of the content.

8. Offer Engaging Content

The key to increasing website traffic is quality content that is relevant to the reader’s interests. The objective is to direct visitors from your website to that of your partner. Without high-quality information, your backlinks and offers will not produce sufficient revenue. Hire a freelance content writer or content writing company if you lack the time or expertise to develop website content. A copywriter will assist you in developing engaging, high-quality material for your website.

9. Decide the Publishing Regularity

The posting regularity is crucial for establishing an authority site for writing affiliate programs. If you want customers to register on the platform in order to receive notifications about new material, you should regularly produce blog entries. It will push your readers to anticipate new content and understand when it will arrive. An excellent website has several pages of high-quality material. Obviously, such material cannot be created in a few hours, but with frequent publication, you may progressively enhance the quantity of accessible information. Consequently, this will assure an improvement in the number of readers.

10. Locate Appropriate Affiliate Websites

Always consult the directory of third-party websites to discover specialty portals with a similar audience. Consequently, you are able to decide the ideal platforms for yourself, where the readership shares your preferences. Additionally, you may conduct your own analysis and approach website administrators to see whether they accept content for affiliate marketing.

The Bottom Line – Article Writing For Affiliate Marketing

Article writing for affiliate marketing is difficult, but one can learn the ropes by focusing on trending topics, using an appropriate tone of voice, and optimizing the content through SEO titles and keywords.

We hope that the tips discussed in this piece will help you in mastering the skill of content development for content affiliate marketing. Follow these guidelines, and you will be ready to start creating high-quality content that will attract more visitors to your website and convert them into customers. We provide thoroughly researched article writing for affiliate marketing content with a 100% client satisfaction rate. Contact us today for a free quote on our premium SEO- writing services.

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