Learn How to Navigate B2B Content Writing in This Blog

Learn How to Navigate B2B Content Writing in This Blog

In today’s highly competitive world, B2B content writing is essential for companies seeking to establish thought leadership in their niche, drive brand awareness, and have a positive impact on revenue metrics.

Creating B2B content can be a challenging task. If you don’t have any experience in the field, you may want to consider hiring an agency to do the work for you. A good agency will provide you with experienced writers who specialize in B2B content writing. They’ll help you create the right content for your business needs. And, you’ll have more time to spend on other business areas.

While writing content for a B2B audience isn’t easy, it can be a lucrative strategy for a company. This article will explain what differentiates B2B and B2C writing, as well as discuss how the two kinds of audiences can benefit from each other. For example, a B2B company will deal with other businesses, while a B2C company will deal with direct consumers.

What is B2B Content Writing?

When you’re writing for a B2B audience, you need to consider the needs and goals of your target market. If you’re writing for a business audience, you’ll want to focus on their pain points and make sure your content addresses these needs. You’ll also want your content to be interesting, actionable, and valuable. Creating content for a business audience will require different skills from creating content for a consumer audience.

If you’re looking for a writing job that allows you to explore different fields, B2B content writing might be perfect for you. You’ll learn more about the different aspects of business and how they differ from consumer content. B2B writers need to learn a lot about new products, and they can write for a variety of industries and types of businesses. For example, if you’re writing for a regulated medical waste disposal company, you’ll learn about the importance of having the right information. You’ll learn the difference between delivering facts and soft-sell information.

Read more: Healthcare Content Writing Helps Build Brand Credibility

Whether you’re looking for content for a website, blog, or marketing campaign, you’ll need to understand the nuances of B2B content writing. B2B copywriters know that a good piece of copy is only as long as you need it to be. That’s why it’s important to specify the word count when asking for samples. Otherwise, the copy won’t work on your website. If you don’t know how to write for a B2B audience, consider hiring someone who can help you.

What Makes B2B Writing Different?

What Makes B2B Writing Different

There are a few key differences between writing for a B2B audience and a consumer. B2B customers want to know how their offer will affect their business. This is why B2B writing requires a thorough knowledge of the subject matter. In addition to understanding the B2B buying journey, you should also understand how your audience will respond to your story. By following these tips, you will be on the road to success!

When writing for a business audience, you must be aware of the needs and emotions of your target audience. Business customers make decisions in teams and do not buy for themselves. The decision-making process is more rational. Therefore, your content must appeal to these people on an intellectual and logical level. B2B copywriters should know the psychology of business customers and make their content speak to their needs and preferences.

1. Experience

B2B writers who work for agencies will usually work on a variety of projects. Some agencies seek out writers who can handle many types of writing projects, while others specialize in specific types of B2B content writing. If you work for an agency, you may be assigned to all projects within the agency. However, if you choose to work for a single client, you will likely be assigned to one account for a specific type of B2B content writing.

2. Target Audience

While audiences are important in any type of writing, B2B writers tend to focus on the audience and its goals. As a result, they are highly stylistic and rely heavily on the author’s ability, knowledge, and savviness to develop targeted content. B2B writers also need to understand the technical and logical aspects of B2B purchasing decisions. For example, a B2B writer who mimics a consumer buying process may be better able to attract attention and connect with the audience.

Differences between Most B2C and B2B Audiences

Differences between Most B2C and B2B Audiences

There are many differences between marketing to most B2C and B2B audiences. While both aim to provide an authentic customer experience, individual consumers differ in their buying behaviours, attitudes, and needs. In addition, B2B buyers typically require more personalized service and involve multiple internal stakeholders. Knowing this information before launching a marketing campaign can help ensure a successful product launch. However, understanding B2C audiences is only half of the battle won.

The main differences between B2B and B2C audiences revolve around language. The language used to communicate with B2B audiences tends to be more formal than that of B2C audiences. While B2C audiences often value relationships and feel more comfortable with sales pitches that focus on emotion, B2B customers are more motivated by rationality and financial incentives. As such, B2B clients expect personal, tailored service and educational content.

Read more: E-Commerce Content Writing to Scale Your Online Business

While many companies focus on a specific demographic of consumers, some also target business owners. For example, a recruitment software service may target HR departments; an interior design agency might target office spaces; an online music platform might appeal to music fans; and so on. Obviously, there are many other differences between B2B and B2C audiences. But if you’re targeting both, consider how your message can be tailored to each audience.

Marketing to B2B audiences is important and it’s vital to understand what your customers need. In general, B2C audiences are more likely to respond to marketing content that feeds on emotion than B2B customers. In addition, B2B audiences are likely to be more interested in products that help them achieve a specific goal. However, conversion times vary between businesses and consumers. For instance, your overall sales cycle may be much shorter for a B2B audience.

What B2B and B2C Writers Can Learn from Each Other

The main differences between B2C and B2B writing are the audience and the type of content. B2C writers should keep this in mind when writing about a product or service, as a B2B client will likely be a business representative looking for a solution.

A B2C client, on the other hand, may simply be looking for a solution to a personal problem, such as reducing stress or moving to a new home in another state. Contrast this with the role of a CFO, who might be looking for a solution to show his abilities as an executive. Regardless of the audience, the content writer must be able to appeal to both their needs and desires.

When writing for a B2C audience, you need to make sure you’re being honest and genuine. Clients want to know that a business has their best interest at heart, so the copy you produce should always reflect that perspective. Similarly, a B2B client might require more in-depth information. This is a good thing, because B2B clients may need more information about a specific product or service to make informed decisions.

While B2B copywriting may be more complex than B2C copywriting, it doesn’t have to be dry or boring. Research shows that 64% of people consider customer experience more important than price. In other words, they buy from businesses that they like and aren’t afraid to tell them that. So, B2C writers can learn a lot from B2B copywriters and vice versa.

A B2C writer can use case studies to highlight a company’s expertise, while a B2B writer should focus on information that will educate and provide value to the reader. For B2B content, white papers are an excellent way to provide useful information. White papers are typically long and technical, often including in-depth information and research findings for a specific problem. It’s important to use case studies and other examples to support your point of view.

What is B2B Professional Writing?

The first step in getting started as a B2B writer is to choose your niche. This will help you to begin by narrowing down your area of expertise and building your skill set. Once you’ve chosen your niche, you can then start drafting your B2B professional writing content. Be sure to choose your niche wisely, though, as you’ll be expected to have a thorough understanding of it. Choosing a niche is not always easy, so you’ll need to consider your skills in the field.

While B2C writing is more engaging and effective, B2B writing has its own unique set of challenges. It involves understanding the mechanics of purchasing decisions and making sure you’re presenting a business-oriented story. Aside from understanding the logical and emotional differences between B2C and C2C content, your writing must also take into account the differences between these two forms. If you can get your audience to relate to the story you tell, you’ll be more likely to earn their trust and business.


For companies with a diverse range of products and services, B2B content writing can offer a wealth of benefits. The process is structured around several tiers of content, each of which corresponds to a different part of the sales funnel.

B2B writing involves creating marketing materials that help your target audience reach their business goals. Creating content that is suitable for B2B audiences requires expertise and thought. The tone of voice and approach must be appropriate for the target audience. When creating content for a B2B audience, it is essential to consider their needs and wants.

If you’re a business owner looking to improve your bottom line, this is an excellent time to engage in B2B content writing. We understand your business needs and will get those results for your business. For high-quality, affordable, and optimized content, talk to our experts today.

Interactive Vs. Static Content: Which Works for You in 2023?

Interactive Vs. Static Content Which Works for You

All of us have been there. When making a new advertising campaign or launching a new website, we have to decide whether to make our content static or interactive. A big part of the interactive vs. static content debate is which one will get more people interested, and which one will set us apart from everyone else.

Static content is one-way, talking down-to-consumers kind of content, while interactive posts engage viewers more dynamically. This type of content has a higher engagement rate, and it can increase sales and leads. Static, dynamic, and/or interactive content always come up when talking about marketing strategies that rely on content. After all, the success of a digital marketing campaign highly depends on great, personalized content that improves user retention. It is not easy, but knowing how these three types of content are different and what advantages they hold can definitely help.

This article explores the benefits of using interactive vs. static content for your website. It can help you decide which type of content is best suited for your marketing and branding needs.

What is Static Content?

Static content always remains the same. Think of standard HTML pages that act as a static resource to a web server, which will not change until you replace it with another updated static file. The other thing that makes content static is the source of the content. If a brand or one person creates and promotes a piece of content, it cannot change or adapt to its growing audience by interacting with people from outside the group.

Why Use Static Content?

Why Use Static Content

There are a lot of scenarios where static content just works. Perhaps most importantly, some companies have limited time and limited resources, so creating marketing copy only once can prove to be quite economical. You develop the content once and then publish it to multiple channels. It can be used again and published again, however, mostly the content ends up just sitting there until someone finds it and reads it.

Conveniently, since static content is readable but unchangeable, it is extremely useful for industries that have tight regulatory policies and need to carefully review and get approved much of their content through several layers of management. This data can still be shared and commented on, but not much else can be done. Static content is also easy to promote and is often used for customer conversions.

Think about calls-to-action (CTAs), landing pages, mail newsletters, and ads that use a single focused piece of copy to convert valuable leads to buying customers. After all, what you really need to do is give people reasons to download, watch, or consume your content in any form. It works out even better if that same content is easy to print and share with other people, or to be used as a reference later.

Why Not Use Static Content?

There are obvious reasons to steer away from static content, as it is most often only useful for one-time offers and marketing copy, which would bear recurring customers if they visit your website regularly. After all, why would anyone come back to a website if the information remains the same? The internet is already full of static content, which makes it all the more difficult for your content to stand out.

When talking about interactive vs. static content, we need to understand how the latter is an entirely one-way route, leaving no channel of communication from the clients back to you. Most of the time, the only reciprocation you get on your marketing copy is via blog comments and product reviews. Also, they are often not optimized for mobile devices, and as anyone who has read a PDF document on their phone would tell you, it is not a pleasant experience.

What is Interactive Content?

What is Interactive Content

An interactive post is one that users can engage with to get additional functionality. This can be in the form of a social button like a Facebook ‘Like’ on your company’s blog, an online survey, a webinar, an add product review button, and more. It gives users a better experience because it adapts the website based on what they do. It feels more real.

When a user interacts with a page, the contents on it actually incorporate their interaction into the page, for example, an additional ‘Like’ on the counter or a positive review plastered onto the website. All of this can be done “on the fly” and requires very little management on your part.

Why Use Interactive Content?

In the context of the interactive vs. static debate, there are several reasons to consider making your website more interactive. Perhaps the biggest one is that it stands as a form of social proof, telling your new visitors that your brand is quite popular with people on social media, thus, making a good impression at the outset. It lets them know that they can keep up with your brand on their favourite platforms without needing to return to the website, increasing their brand loyalty and your own reputation. This form of engagement lets you interact with both potential buyers and recurring customers in different ways.

Search engines rank websites based on the volume of social proof they can garner, and the engagement based on the time spent on the website. Interactive content lets your users not only value the content on your website more but also increases your SEO rankings. On a technical level, it improves click-through rate, completion rate, and lead conversion rates across the board without sweat.

See also: 6 Tips on Improving Search Engine Positioning of Website

Why Not Use Interactive Content?

Using external technologies can always come with some level of risk, which is why sometimes it might be better to steer clear of interactive posts. For some businesses, this can be potentially risky because you can be subjected to negative content outside the regulatory bounds of your company’s own website and official platforms. This can be an especially tricky territory when it comes to working with social media.

While it seems like an easy prospect at the beginning, developing and updating interactive content is by no means time cheap. You will need to not only monitor but often regularly devote ad-spend to ensure that you are relevant across most, if not all, social media platforms. This involves keeping your followers regularly engaged with fresh and relevant content, alongside responding to both their positive and negative comments. As such, you will eventually need to hire more manpower and talent and conduct extensive training.

Which Type of Content is Best for You?

When planning out the content needs for your business, there are many things to consider. Having too much of any one type of content, either static or interactive, is a recipe for disaster. Doing so often drives people away from your website, leaves a bad impression, or just generally hurts your brand. Many companies have experienced success by striking a good balance between using interactive and static content based on their needs. This has helped them find new customers, engage with their target audience, or offer help where needed.

However, it is also worth pointing out that the amount and kind of content you can create is definitely limited by how significant your budget is. Your long-term goals should be about growing your web presence at a steady rate to include all of these channels, such that you can slowly but steadily build a strong team to support your content needs.

The Bottom Line: Interactive Vs. Static Content

Now that you understand where your approach falls in the interactive vs. static content continuum, it’s time to put your knowledge to the test. At One Content Pro, we pride ourselves on delivering both static and interactive posts that actually help you achieve your growth targets and better content marketing results.

Let us create relevant, valuable, and engaging content for your brand and bring your vision to life. Contact Us Now to see how we can assist with your content marketing plan!

Real Estate Content Writing – Best Practices and Tips

best practices for real estate content writing

Finding the right property before the advent of the internet was an inconvenient process. One had to go through yellow pages or other classifieds to find a realtor, and then rely on the information they provided, usually through a call. You were unable to see a property or assess its value without visiting it in person first, and reviews were completely dependent on the word of mouth.

The internet has proven to be a game-changer for businesses, and real estate is no exception. There are literally hundreds of real estate websites easily accessible today, where you can find thousands of property and realtor listings with a click of a button, along with suggested rates, reviews, and expert advice.

Many realtors compete heavily for acquiring sales leads, as buyers have a lot of information at their fingertips from third-party sites, some of which allow direct contact between sellers and buyers. That’s where real estate content marketing comes into the picture.

The Need for Real Estate Content Marketing

the need for real estate content marketing

Results-driven content writing is essential to any content marketing strategy, and real estate is no exception. A recent study by Kapost suggests that effective content marketing triples the sales leads you can get from paid searches. That’s quite a boost for your business!

Here are the benefits captivating real estate content writing will provide you:

  • It builds trust with your business and brand
  • It provides insights from customers
  • It provides a higher proportion of qualified sales leads
  • It drives organic traffic to your website through SEO
  • It provides sharable content for social media feeds
  • It provides an additional revenue stream through advertising

Content marketing for real estate has a unique flavor to it that requires attention to specific details. Seasoned real estate developers and realtors usually have a good idea of most of these details, but you don’t have to be a realtor to be a great content writer for the real estate business. In today’s guide, we’ll share some tips and best practices for powerful real estate content writing, and what you can do to attract home buyers and sellers to your website.

Best Practices for Real Estate Content Writing

Here is a list of the best industry practices that we recommend to real estate content writers.

1. Create a User-friendly Website

Your website should be functional and easy to use. It’s the primary point of interaction between you and your customers.

  • Make sure it loads images quickly. Try to optimize it for low bandwidth connections so that users can access it easily from mobile devices and networks.
  • Make sure it is uncluttered so that anyone can quickly find the information they need.
  • Have a high level of visual content. Anyone who browses online property websites is likely to be also looking for vivid pictures of properties listed on the platforms. If there’s nothing there, your site looks unauthentic and bland, and users will quickly look elsewhere.
  • Have a marketing funnel. A popup window that asks users to register to your website is a great way to build email lists. Some of these visitors may be property buyers. Use a catchy tagline to entice visitors to sign up.
  • Allow easy sharing to social media platforms through buttons. Let others help you get the word out in their social and online circles.

2. Include Detailed Property Listings

Property listings are important for real estate website content and deserve a specific mention since visitors visit a website to browse them.

  • Make sure you have as many details as possible. This helps you to qualify visitors based on their requirements. Highly involved buyers will love granular real estate details.
  • Searches should be made seamless. It goes without saying that the search function should be fast and reliable. Websites like Realtor or Zillow are popular due to their smooth UI. Use Google or Bing to power your searches if required, and give detailed search options with as many filters as you can.
  • Add recommendations for similar properties to keep users engaged on your website. These can help potential buyers find an alternative to their initial search.
  • Add rich media galleries to each listing. Buyers love to see multiple images or video clips of properties. Having a gallery for real estate listings encourages viewers to share the content with others. In fact, video is known to have a whopping 1,200% share ratio over image content!

Read more: Best SEO Content Writing Services for Higher Search Rankings

3. Diversify Your Real Estate Content Writing

As a real estate content writer, it’s easy to get into a situation where your content cycle consists of templates of existing offers, or brief market updates. If you want to stand out from the rest, you need to show the bigger picture to your readers. That means going above and beyond the standard property updates.

By diversifying your content writing, you signal your readers to find all the information they need in one place. An assorted content also enables you to create an interesting newsletter. Here are some things you can write about:

  • Market news and official reports: You can share reports from valuable sources like real estate trade organizations, media outlets, realtor associations, or government organizations.
  • Your own data and insights: This may require you to keep collecting information but pays off if you can consistently manage to post your data.
  • Local property guides
  • Local recreational and tourism guides: This content can attract another class of audience to your website in the form of tourists. Writing about restaurants and local attractions is also a good way to create interest among buyers of local properties.
  • Niche real estate content writing: If you deal in specific property types (for example, commercial vs. residential real estate), then you should definitely inform your audience about your area of expertise.
  • How-to-guides: These are popular ways to engage customers and help build your reputation as a reliable real estate content writer.

4. Keep Your Content Simple and Precise

When it comes to getting information, readers interested in real estate usually have specific requirements. Your real estate content needs to provide all that information in a timely manner. Here are some things you should keep in mind:

  • Use lists as often as possible. These are easy to digest for readers and work well for video content.
  • For blog entries that include property lists, use the same structure for all entries. That means that each listing should have the same type of information, right down to the image size and quality.
  • Avoid overly descriptive and complex writing. Writing content in the technical form will bore your readers. Use simple words to get your message across quickly.

Tips for Real-Estate Content Writing

tips for real-estate content writing

1. Adjust Your Communication for Each Social Media Platform

  • Social media posts on Facebook and Instagram require captivating images.
  • Video content should be short and to the point. 3-5 minutes is ideal.
  • LinkedIn posts should be formal and industry-focused.

2. Use Infographics and Detailed Charts

  • These work well for summarizing complex and lengthy industry reports.
  • Charts should be regularly updated, and if possible, placed in a dedicated section on your website.

3. Use SEO Techniques to Rank Specific Keywords

  • Use catchy headlines based on frequent keywords.
  • Use SEO or SERP tools to improve keyword usage in your content writing.
  • Include frequently-asked questions in your content (such as FAQs or ‘People also ask’ sections).
  • Add hyperlinks to your related content where possible.

4. Add a Call to Action at the End of Your Content

  • Ask readers or website visitors to contact you for a detailed request, free quote, or a query.

5. Plan Your Content

  • Make a content schedule for your real estate content.
  • Try to post frequently. However, if you cannot post more often, being at least consistent is important to keep the audience hooked and coming back for more.


We hope this guide gives you a good idea of how to write engaging content for real estate websites. Planning and writing engaging content can seem overwhelming at first, but it is a rewarding activity once you get it right.

Do you need evergreen and engaging real estate content writing for your business, and are looking for a professional content writer for real estate?

One Content Pro is your all-in-one content writing agency. Our team of experts will help your communications to hit the bulls-eye every time. Our experienced real estate content writers are the best on the block for delivering winning real estate content writing.

Contact Us Today!

Copywriting Vs. Content Writing: 6 Things to Know Before Hiring

copywriting vs. content writing 6 things to know before hiring a writer

When it comes to successfully promoting your business, you’ll need plenty of content. Marketing your products and services to the right target audience includes investing in the content of your website, adverts, social media, blog entries, emails, and much more. Copywriters and content writers are the two most sought-after professionals hired by businesses when they require tailored content. These writers help you to revamp your brand, reach new audiences, and develop original content to drive more traffic to your platforms.

To streamline your brand’s voice and connect deeper with your audience, you need content that attracts interest and ranks better on search engines. It is important to know the distinction between the two types of content development services, namely, copywriting vs. content writing. This article will shed light on the difference between copywriting and content writing and which one to utilize for your unique business needs.

Copywriting Vs. Content Writing: What Makes Them Different?

As far as digital marketing is concerned, a copy is broken down into two main categories. Copywriting is distinct from content writing in that it is intended for a specific audience. There are two types of copywriting: educational or entertaining, and persuasive.

Copywriting is used in the majority of text adverts to urge viewers to take some kind of action.

Since advertising comes under the umbrella of marketing, both content and copywriting are considered vital marketing tools. To generate interest and attention in your products or services, you must include a compelling copy in your marketing materials.

What is a ‘Copy’?

Written material used by a business to either pique a customer’s interest or persuade them to take some kind of action is known as “copy.” The difference between copywriting and content writing is that a copy is produced to fulfil a specific purpose in the case of the former (such as selling your audience to your brand through ad copy), whereas the latter is geared more toward informing and educating the viewers. This essentially means that copywriting is undertaken with a certain sales objective in mind, while content writing can be utilized for general branding purposes.

What is Copywriting?

what is copywriting

Copywriting is the process of creating text specifically to promote a particular company’s products or services. The primary goal of copywriting is to promote a brand and persuade customers to buy it.

Copywriters do this by creating engaging and compelling material. A product’s characteristics are highlighted in the greatest possible way through creative thinking and writing. Copywriting may take a variety of shapes:

Copywriting requires an in-depth knowledge of your target audience, your company’s brand strategy, and the sentiments necessary to accomplish your goals. Ad headlines and CTA buttons, for example, only have a few words to catch the reader’s attention and persuade them to take action. Writing headlines and meta descriptions are two examples of where copywriting and SEO intersect. Most of the time, copywriting is used in marketing or microcopy.

Learn More: How Much Are Website Copywriting Rates? The Complete Guide

What are Microcopies?

The phrase “microcopy” refers to the small snippets of copy that may be found on websites, apps, and blogs. A user’s questions, concerns, and context are all addressed in these few lines. They also communicate the larger narrative about your company, products, and the manner you conduct business to your targets.

Error notices, for instance, are examples of microcopy. Instructions for payment input, form field explanation text, and text on calls-to-action are all frequent uses of microcopies you see on websites.

What is Content Writing?

what is content writing

Content writing refers to writing content to convey information. Using SEO techniques, industry experts aim to increase website traffic through content writing. Content writers also use compelling language and relevant content to improve consumer engagement. They create unique content for websites and other digital platforms. Content writers often engage in research as part of the writing process to offer readers the details needed to comprehend a subject in depth and give it legitimacy.

Copywriting may take a variety of forms:

There are three things you’ll need to succeed with on-page SEO: an audience-appropriate tone, a firm grasp on when to utilize logic over intuition, and a thorough comprehension of search intent.

Learn more: Best SEO Content Writing Services for Higher Search Rankings

Copywriting vs. Content Writing for Your Business

The terms ‘content writing’ and ‘copywriting’ are often used interchangeably, but they are separate disciplines that serve different purposes.

By delivering useful and instructional information about your business, smart content writing attracts and engages readers. Whether you’re trying to get people to purchase a product, join up for an email list, or subscribe to a blog, effective copywriting motivates the reader to take action.

To find out which one is right for your business, here is a list of six important points to know how copywriting vs. content writing benefits your business.

1. The Overall Objective

While a copywriter creates convincing copy to convince their audience, content writers generate content to educate them. Copywriters finish their work with a call-to-action since they are selling a product or service. The more understated purpose of content writers, in contrast, is to improve brand awareness by generating content that informs and delights readers. Depending on which goal you are aiming for in terms of content writing vs. copywriting, you can hire both types of writers to draft your content.

2. The Length of Your Content

Hiring a copywriter or a content writer depends on the amount of content your business needs. Short-form copy is often written by a copywriter whereas long-form content is provided by a content writer. To hold the attention of their audience, copywriters keep their sentences short and to the point. Content writers, on the other hand, tend to go into more detail when describing a method or subject.

3. The Role of a Copywriter and Content Writer

The difference between copywriting and content writing also extends to their role within a company, or as a freelancer. A copywriter is a specialist who specializes in writing copy. Content writers often have other responsibilities in addition to writing. Creating and posting blog entries, social media postings, whitepapers, email newsletters, and press releases are just a few of the responsibilities that content writers fulfil.

Learn more: Copy Editing Vs. Content Editing – Distinguishing Factors

4. Working Platforms

Most copywriters work for advertising firms that are in the business of promoting their clients’ products and services. Content writers are employed by a wide range of businesses in a wide range of industries. There is a stark difference between working with a corporation or not when it comes to content writing vs. copywriting.

5. Deadline Requirements

Consider your deadlines carefully before enlisting the services of either copywriters or content writers. Copywriters must adhere to stringent deadlines to satisfy the needs of their clients. Copywriters’ deadlines are typically more lenient because of the extra time needed for research and the length of the required content.

6. Skillset

There are distinct differences in the skills required for copywriting vs. content writing, so you may choose the one that is most appropriate for your business needs. According to their profession, both have a unique set of capabilities.

  • Skills in Copywriting

Copywriters write copy for a variety of products and services, so it helps if you need content written for multiple genres, such as healthcare or technology. They strive to evoke positive emotions in their readers via their copy and to get them to buy their product or service. From a purely marketing standpoint, they might benefit your business more. Copywriters can also successfully become part of a team since they are often in contact with marketing personnel. A combination of all these skills will benefit your business in the long run.

  • Skills in Content Writing

Content writers who are well-versed in SEO writing have a distinct advantage over their counterparts. To lead consumers to a company’s website, content writers employ SEO tools and keywords. You must hire writers who are good at conducting research. Content writers undertake extensive research from different sources to support their assertions and facts and develop helpful content or headlines and topics. Creating headlines is an essential component of content development and your goal to draw readers in.

Learn more: Copywrite Vs. Copyright – Which One to Use, What Is the Difference?

Additional Skills for Both Content and Copywriting

  • Time Management: All writers, whether they are copywriters or content writers, have to handle many assignments at once. Therefore, prioritizing and managing time must be a priority when hiring.
  • Creative Writing: Copywriters and content writers use their creativity while developing unique material to pique the interest of their target audience. Ensuring a high level of creative writing as opposed to dry and uninspiring content enables more traffic for your site.
  • Creating Engaging Narratives: The ability to develop an engaging narrative is a requirement for both positions if the goal is to make a lasting impression on the audience. Your company needs to resonate with readers to reap positive results.


Copywriters and content writers are important to meet different business goals and ensure high-quality, fresh content that keeps the customers engaged.

What matters most here is that every content piece your company creates and publishes is an investment. Whether it’s shared on your website, social media platforms, or a text ad, prospective and current consumers are evaluating your company every time they come into contact with your marketing materials online.

Make sure they get a good impression by working with One Content Pro, your partners in top-quality content solutions. Get the best of copywriting and content writing from professional and vetted writers who understand your business needs.

White Paper Vs. Case Study: Key Differences You Need To Know

know the key differentiators white paper vs case study

White Paper Vs. Case Study

Producing valuable, high-quality content is always essential to generating inbound leads for a business. White papers and case studies are two effective and educational content types that provide a thorough grasp of a certain commodity, service, or technology and allow businesses to make a strong and persuading connection with their audience. Before we get into what’s better; white paper vs. case study, it’s important to understand the main difference between the two.

An authentic report that provides in-depth details about a certain good or service is known as a white paper. It combines the research and expert knowledge into a document that backs up a specific solution or suggestion. White papers help the reader comprehend the problem, how the solution is achieved, and how to build a better choice on the information. A white paper typically lasts between one to two years before it needs to be revised, though this can change depending on the industry.

A case study is both an analytical technique and a research framework for analyzing a particular challenge. It investigates a person, location, event, phenomena, etc., to gather essential ideas and findings that aid in highlighting the failures and achievements of earlier methods, comprehending the present difficulties, and predicting future trends. Case studies can either focus on one specific topic or be organized as a comparative examination that shows the connection between two or more different topics.

Why We Need A White Paper?

why we need a white paper

A white paper’s primary goal is to promote a specific technology, method, product, or service. White papers are primarily created for B2B marketing to provide robust and verifiable proof that particular good or service can be used to address the problem or challenge at hand.

Initially, government organizations used the white paper to give information on the policy. The white paper typically includes charts, diagrams, graphs, and other visual tools to show data. A white paper’s information and tone can change depending on the subject and target audience. It is a persuasive and educational essay designed to hold the reader’s interest while offering professional insight, technical details, and a reasoned argument to promote a good, service, idea, or policy.

While comparing white papers vs. case studies, it is essential to note that white papers require more focus as it is much more challenging to write and difficult to find appropriate white paper writers.

Why We Need A Case Study?

A case study’s main goal is to pinpoint the issue, present a range of workable remedies, and then present empirical evidence. Target audiences for business or marketing case studies may include executives, clients, the general public, and staff members of the organization. The goal can be to boost employee morale, interest in a product, or confidence in a company’s ability to solve problems. In order to provide the case study context, background information about a company is frequently included, along with its market share, areas of expertise, and past accomplishments.

To draw inferences about correlations and/or test hypotheses, individuals or groups are watched, information is acquired, and information is then examined while performing case studies in the social or behavioral sciences. Observing is necessary to pinpoint the problems and inefficiencies of the intended market and gauge the effectiveness of the offered solution.

A case study aids in bringing understanding to a challenging problem or thing. Through prior research, it can deepen an experience or strengthen already-existing knowledge. Their contextual analysis focuses on the relationships between a small set of circumstances or events. Consider a case study as a recommendation from a trusted source.

Key Difference: Case Study Vs. White Paper

Purpose Cultivate customers and increase brand credibility Showing the company as a field or industry leader, getting leads, describing a product or service, and persuading investors are just a few of the objectives.
Focus Customer satisfaction with the company’s goods or services A problem or issue related to a specific industry, or the salient characteristics of the company’s special approach, item, or service
Audience Daily readers, individual clients, and any potential clients Future customers, existing customers, investors, and anybody else interested in learning more about a specific issue, solution, product, or service
Clients Featured Only one Several or None
Pages 2 pages 3-12 pages
Formality Informal Formal
Details High-level, simple overview of the issue, what was done, and the outcomes A thorough account, including technical details and third-party research
Research Low High
Distribution Content on websites and their integration with the sales process Either direct delivery to clients and prospects or gated marketing content
Analogy Testimonial (Word of mouth) A detailed research article
Timeline Far ahead in the sales cycle Earlier in the sales cycle
Usage To develop prospects To produce leads, engage potential clients, or explain the service or product

White Papers And Case Studies Better Than Social Media And Email?

Using a Twitter account is undoubtedly simpler than writing a white paper. However, a Tweet comes and goes in a flash. As a means of promoting actual material, it’s better to consider social media as “anchor points” to B2B content. However, nothing drives results in B2B marketing like case studies and white papers.

Yes, email marketing is quite effective. Sending an email is less expensive than producing fresh material. However, unlike a good case study, you cannot reuse the content of an email in more than a dozen different ways. Furthermore, unlike a decent white paper, you cannot continue using the same email for a number of years.

Hire a Top-Quality Content Writing Agency

hire a top quality content writing agency

Irrespective of the type of content writing you’re looking for, whether it be white papers, case studies, blogs, or webpage content, One Content Pro is a highly recommended content writing agency. Their team of professional writers ensures timely submissions and pays attention to details.

Business Writing Vs. Technical Writing: Similarities and Key Differences

business writing vs. technical writing what’s the difference

Writing effective communication is a highly sought-after skill set in the commercial space today. Businesses, both large and small, need to send tailored communications to their target audience. In some cases, multiple segments require different communications for a product or service. The type of audience – business writing vs. technical writing – is an important factor in the technical business writing style.

Companies are willing to pay good money to someone who can write effective copy for their target audience. There are many freelancing opportunities for both types of writing. However, business writing and technical writing are two entirely different expertise, having unique requirements.

If your company can master both, you can benefit from higher CTRs and ROIs on your marketing campaigns. It’s also worth consulting a content writing agency like One Content Pro to do the job effectively.

In this article, we’ll help you understand the differences between technical writing and business writing. You will be able to know what is needed in both cases and choose which type of communication is best suited to your projects.

Business Writing vs. Technical Writing: How Do We Define Them?

Technical Business writing is basically any content that is intended for communication. It includes reports, blogs, corporate communication, emails, press releases, ad copy, etc. It is often used as an umbrella term for all types of business content, and some include technical writing within it.

Technical writing, on the other hand, often encompasses complex topics on science, engineering, and technical equipment. Technical documents include research articles, technical manuals, product specifications, business proposals, project bids, software release notes, and many other items.

The Grey Area between Business Writing and Technical Writing

the grey area between business writing and technical writing

A couple of similarities are notable between business and technical writing. The first is that there is always some overlap between the two types of content writing. In many business situations, technical specifications need to be defined, so you may have to work with a team of technical experts. Conversely, business writers help to market technical items and products by removing or rephrasing complex terms.

Secondly, subject matter and context determine the need for technical and business writing. Complex subjects like mathematical analysis and system specifications are targeted at an expert audience. However, if you are running a medical newsletter for general readers, a business writer will be able to make your communication accessible to everyone.

Read more: Healthcare Content Writing Helps Build Brand Credibility

Many situations call for either technical and business writing or both, but for clarity, we can categorize them as informational, instructional, persuasive, and transactional. Each situation can utilize either type of writing.

Business writing is useful in all four situations, while technical writing is often informational or instructional. That being said, a technical expert can work wonders for making transactional or informative communication persuasive since it serves a specialized or niche audience.

Business Writing vs. Technical Writing: What are the Differences?

business writing vs. technical writing what are the differences

There are a few differences between business writing vs. technical writing. Here’s what sets the writing styles apart.

Writing Focus

While both technical and business writing are directed toward an audience, they differ in prioritizing the communication tools. We’ve already mentioned that technical business writing has to work in a broad range of situations. For such writers and content creators, the main emphasis is on the message given. Reaching out to the customer is the most important part of technical business writing.

Read more: How to Hire the Best SEO Content Writers? The Complete Guide

Technical business writers, therefore, need to work on a document-driven approach. In that sense, technical writing takes the form of a physical or virtual object that works as a point of reference for the intended recipient.

In general, technical business writing involves shorter communications, while pure technical writing involves lengthy documents. However, there is some overlap in situations where business writers may need to write executive summaries or market information in documents for public investors.

Similarly, not every technical document is expected to be detailed, and sometimes technical information may need to be summarized in a single page, such as a technical brochure or research poster.

Writing Tone

Generally speaking, the writing tone refers to the attitude of the content, writing tone is set by how you approach the target audience. Business writing requires some flexibility in tone because customers can vary drastically between segments and businesses. B2B communication is usually formal. Many companies, however, may sometimes prefer to communicate informally with customers, requiring a friendly tone. Writers can, therefore, use subjective words that convey emotions or feelings.

Technical business writing, on the other hand, is usually formal and needs to be neutral in tone. This is because it is mostly informational or instructional in nature. In the latter case, a structure is required (we’ve covered that below). Technical content requires accurate and concrete information. It is common to include numbers and symbols in such communications. Good technical writing excludes elements like hyperbole or opinions and is often objective.

Writing Structure

Writing structure refers to the visual presentation of the communication. Business communication covers many situations. That means that the tools used determine the overall structure of the writing. For instance, when writing an email, the ideal structure divides the message into three parts (sender, subject, and body). Beyond that, technical business writing is structured using clear headings and simple lists (bulleted or numbered) for informational and instructional content.

On the other hand, pure technical writing is heavily structured. Manuals, research articles, technical notes, and similar items have to adhere to specific standards set by the company or even entire industries. In many industries, there are professional or legal requirements that need to be fulfilled. Examples include scholarly articles and contracts, which require writers to include specific sections and notes.

Technical business writing experts can utilize their visual presentation skills to make documents more persuasive by presenting information in an eye-catching and engaging format. This is because, by default, technical business writing appeals to readers who are actively seeking information. The use of tables, charts, pictures, and graphs is, therefore, encouraged or even required.

Common Words vs. Technical Jargon

Technical and business writing requires a balance between simple language and technical terms. Business writers often have to distill technical information to make it accessible to general readers. The same is true for technical writers working in consumer-oriented businesses. In both situations, the language needs to be clear, accurate, and consistent. If the audience is non-technical, then writers should use less technical jargon. There is some leeway here if the audience is well versed on a complex subject.

Language is an important element in making your writing persuasive and engaging. Therefore, language errors or inconsistencies can prove to be costly mistakes for businesses.


International business communication may need to be localized to regional norms and preferences. Technical business writing takes a generalist approach by ensuring that the corporate messaging is consistent.

Technical writing for localization requires expertise in a local language, where accurate translation is required to convey the right meaning and context. Native level proficiency is a must, and certifications are usually a prerequisite for these writing tasks.

The Final Word

Understanding the main differences between business writing and technical writing will help you quickly identify any gaps that you need to fill in your communications. A skilled and experienced copywriter can try their hand at both types of writing, but it helps to specialize in one form over the other.

Writing a tight copy requires collaboration between cross-functional teams of writers, editors, and business managers so that you can rely on an expert to complement your writing when the situation asks for it.

Need help with business writing or technical writing for your project? Our writing gurus can help you hit the bulls-eye with your messaging. One Content Pro is a purpose-driven content marketing agency with skilled content creators in both domains, technical writing and business writing.

So let’s get started today!

How Much Are Website Copywriting Rates? The Complete Guide

how much are website copywriting rates the complete guide

A good website copywriter can create compelling content and optimize your site for search engines. In modern times, content creation is held in high regard. We all want to ensure quality web copywriting to help gather more attention to our websites and online presence.

But, how much should premium website copywriting services cost? If you’re looking for a short answer, the average price varies between $25 and $25,000 per order. Website copywriting rates vary depending on the content requirements and team. Freelancers would usually be cheaper than a professional copywriting agency.

With that being said, if you’re looking to learn more about website copywriting services, you’re in luck. In today’s post, we’ll discuss all there is to website copywriting rates and the differences between the rates charged by freelancers and content writing companies.

What is Website Copywriting?

Before we get into costs and rates, it’s worth discussing what a website copywriter does. Unlike traditional copywriting, web copywriting can be considered a unique playing field. Unlike marketing brochures, printable materials, or company manuals, website copywriters are expected to build SEO-optimized, persuasive, and convincing web copy.

Good copy on a website must highlight the features and benefits of a product or service, making potential customers want to know more about the company’s offerings. As an example, research shows that most website visitors skim through web pages, scanning for relevant information and keywords and phrases. A good website copywriter must be able to convey these key points quickly and effectively.

This entails developing premium content that would boost search rankings and improve website traffic. The goal is to get your website to rank on the first page of search engines, increase visibility and improve click-through rates. Knowing that only 25% of users go on to the second page of search results, this is a particularly vital process for driving website visits.

Types of Website Copywriting

types of website copywriting

That being said, website copywriting is still a diverse field. It comes with varying types of copywriting projects, so you can expect fluctuating hourly website copywriting rates or per-project costs. The following are a few common types of website copywriting.

1.Blog Copywriting

Blogging is the one of most well-known website copywriting services today. It is considered the backbone of any online presence, and blog posts are often the easiest way to rank specific keywords. Companies use blogs to drive more qualified traffic to their websites, build internal links, and deal with SEO rankings. Due to the immense responsibilities these strategies entail, you can expect the website copywriting rate of blogging to be a hefty $275 to $350 per blog post.

2. SEO Copywriting

As mentioned earlier, SEO copywriting would help take search-oriented keywords into account while developing web copy. They exist to optimize keywords related to an industry or to have a high traffic volume.

Other than that, SEO web copywriting also provides gap analysis. In this process, copywriters would find “gaps” in websites. These are pages that lack better-ranked content, leading to their competitors winning crowds over during SEO rankings.

See more: Best SEO Content Writing Services for Higher Search Rankings

3. Landing Page Copywriting

Landing pages count as product pages, local pages, home pages, or similar sale-based content sites. They come with services that provide one-of-a-kind features for e-commerce stores, and they are needed by practically any and all businesses.

Landing pages are the foundations of any content webpage writing. Companies trust only the most experienced freelancers and writing agencies for these jobs. So, you can expect a pricey website copywriting rate of about $300 to $800 per page.

5 Factors Determining Web Copywriting Services

The following are a few features that go into determining website copywriting rates.

1. Complexity

This is probably an obvious reason for varying rates of website copywriting. A few topics are simply more complex than others. For example, it could take 7 hours on a technical article but only 3 hours on a blog with a similar word count. Depending on the niche, engaging content for some topics just needs more research and understanding of industry terms. This cannot be accomplished by anyone; it needs more specialized attention.

2. Experience

As with any industry, experienced workers would be more valued than newbies in website copywriting. In almost all cases, experience correlates with quality. Copywriting companies or freelancers who have been writing for over a year will charge much more than someone who is just starting out.

3. Scope and Size

Price can also change depending on the size of a project. For instance, bigger projects can take one to two months to complete. If a writer has to commit to a project for that long, it’d only make sense that their rates compensate for the workload they deliver.

See more: How to Hire the Best SEO Content Writers? The Complete Guide

4. Turnaround time

When you rush quality work, you’re bound to expect some repercussions. In particular, the best copywriters plan their workloads months in advance. If you want to do business with professional website copywriters on a time crunch, you shouldn’t be surprised by any extra charges.

These charges or rates are known as rush fees, and they are a payment for copywriters to submit work ahead of standard deadlines. They apply to almost all urgent projects and are considered adequate compensation for the lack of notice.

5. Miscellaneous Fees

If you want a video, graphics, or similar visual aids done, this would all cost you extra money. Whether it’s in the form of a chat, infographic, interactive content, or professional image, it’s hard to find good content delivered at low rates. All these tasks take skill and time, so they would all have their respective costs. These charges would then be factored into the final website copywriting rate.

Freelancer or Agency?

With all that being said, you might still be wondering what kind of copywriter would be the most suitable for your business or project needs. Should you opt for a copywriting agency or freelancers?

Well, for starters, agencies would usually charge more than a freelancer. But, in most cases, these extra costs are worth it as they guarantee secure communication, work within deadlines, and general efficiency.

With freelancers, it’s more of a hit or miss. Despite being more affordable, you can never vouch for their quality or work ethic. Since they are not bound by contract most times, they might just disappear without so much as a notice. In the worst case, freelancers can end up being unreliable, impeding your project’s workflow and deadlines.

On the other hand, freelancers can be the more economical alternative of the two, especially for website copywriting. Although they might not be as reliable as a professional content writing company, this shouldn’t be an issue for one-off projects. However, if you have a continuous flow of work, an agency has the experience and expertise needed to back up quality content to present to your audience.

How to Make a Wise Copywriting Investment?

how to make a wise copywriting investment

The key to a wise copywriting investment is trust. If you believe in the services you are paying for, this reflects in your vendor’s abilities. It’d help you create web pages that would delight and dazzle visitors while meeting your digital marketing goals. It wouldn’t matter what the website copywriting rate is, as long the content is worth the price.

This is especially true for dealing with freelancers. We recommend choosing freelancing writers only on referrals or your prior experience working with them. You need to be confident in their abilities and their commitment to delivering high-quality content on time. You should have the assurance that they’d reply on time, provide value for money, and act professionally.

Moreover, this also entails adequate planning and research into tone, content, and related variants. You need someone who shares the same creative aspects while developing compelling headlines, product names, taglines, and web copy.

The Bottom Line – Website Copywriting Rates

One of the biggest benefits of hiring a website copywriter is that you don’t have to pay a dedicated SEO specialist to make sure your website ranks well on search engines. Experienced website copywriters are usually more reliable, produce higher-quality copy, and can skip the hassle of unusable first drafts. For example, you’ll save money if you hire a website copywriter with over 30 years of direct response copywriting experience.

While website copywriting rates vary widely, there are several factors that determine the final price. The scope of the project, the complexity of the content, the industry, and the writer’s experience all play a role. Experienced website copywriters charge more than newbies, but it’s worth the cost because they often deliver higher-quality copy than the latter.

A website is your virtual storefront. It should be easy to navigate, have optimal functionality, and offer a premium user experience. Without good, strategic content, it won’t be effective. This is where we come in.

At One Content Pro, we offer everything needed for getting the job done efficiently. Whether it’s custom writing, editing, website copywriting services, or dealing with quick turnaround times, we’d help satisfy your every need. You can hire our website content writers to help you create solid, unique, and high-quality content for your website. You’ll be glad you did!

Contact us today for a free estimate on our website copywriting rates!

Do You Need A Comma Before or After ‘But’? Let’s Find Out!

do you need a comma before or after 'but' let’s find out!

Do you know when to use a comma? Are you wondering if a comma goes before or after ‘But’?

There are many ways to use this literary device, so let’s start with a basic definition. A comma is a hyphen that connects an independent clause to a dependent clause.

I want to buy a new car, but I don’t have any money.

In this example, the dependent clause is the phrase “I want to buy a new car”.  The use of comma in text depends considerably on the individual preference of writers, as some avoid punctuation usage in general, while others choose to use more commas to give readers a chance to pause and take a breath.

Commas are used in pairs and sometimes may be confusing for readers. This article will explain the rules of using commas and how to use them before or after ‘But’.

Comma is a Literary Device

A comma is a type of punctuation mark that appears in many languages. The word comma is actually derived from Greek, where it means “to separate.” Its shape is similar to an apostrophe and is usually placed in the middle of a sentence. Some fonts render the comma as a small, filled-in figure nine. Some writers, however, are very strict about their use of the comma.

Commas are used to separate ideas in written texts, and their placement in a piece of writing can prevent a reader from misreading a writer’s intention. They also represent pauses in spoken language, which help readers clarify what a writer is trying to convey. As such, the use of commas varies from style to style. It is important to stick to consistent usage of the comma to avoid any ambiguity.

Commas are commonly also used to break up lists of items, such as “too many shoes.” For example:

Please get some butter, bread, and eggs on your way back.

Commas can also be used to separate appositive phrases and non-essential clauses. They help to indicate a break in the overall sentence structure, but they are not always necessary and are often omitted for efficiency. Instead, writers should be careful to use commas whenever they can.

Despite the importance of the comma in written English, it is often misunderstood. While there are ten rules that describe when the comma is necessary, there are always exceptions.

Unlike many of the other rules, the use of commas is not the same in all circumstances. For example, a comma after a conjunction indicates that one thought ends before the next.

I like eggs, but I am allergic to milk.

It stopped raining, but they stayed inside.

Besides separating independent clauses, the comma can also connect several lines of thought. When used correctly, the comma can create a sense of excitement without confusing the reader. If used incorrectly, a comma may make a sentence sound confusing and jarring. Instead of confusing the reader, a comma should be used to separate independent clauses. This will make reading easier and will ensure your work is as clear and concise as possible.

Learn More: Can You Start A Sentence with Rather? Let’s Find Out!

When to Use a Comma

when to use a comma

The comma before or after ‘But’ is used to link two independent clauses. It is often used to indicate an important difference in tense, but it is not strictly necessary to use it that way. The following examples will help you learn when to use a comma before or after ‘But’. If you use a comma before or after ‘But,’ make sure that it is used correctly.

Before: My girlfriend loves to eat muffins, but she avoids gaining weight.

After: Everyone has dreams but, and this is important, only a few are able to make them come true.

A comma is used after ‘But’ when an ‘interrupter’ comes after it. This interrupter is intended to add style, express emotion, or emphasize important thoughts. These are sometimes called parenthetical expressions, insertions, or ellipses. A good example of an interrupter is the word ‘of course.’ However, the comma is required after ‘But’ because it joins two independent clauses.

Another example of when to use a comma before ‘But’ is when a clause follows a prepositional phrase. These phrases may include modifiers, such as ‘in order to’. However, this does not mean that the sentence is complete without a comma. When to use a comma before or after ‘But’ depends on the context.

Independent clauses cannot stand alone as a sentence. They are not complete sentences. But independent clauses may stand alone and function as nouns, adjectives, or adverbs. Often, a comma is necessary to create a pause in a sentence. When to use a comma before or after ‘But’ should be guided by your purpose in writing.

The ‘and‘comma’ isn’t always necessary to accompany a conjunction, but it can be a helpful aid in disambiguating a sentence. When a comma is placed before an ‘and’ or ‘or’, the phrase sets off the clause. It is often used to set off a clause with more than one adjective.

Another reason to use a comma after ‘But’ is that it separates independent clauses from dependent ones. In other words, it is grammatically incorrect to use a comma before ‘But’ in this context. Using a comma before ‘But’ also sets off the third clause. You can also use a comma after ‘But’ in conjunction with the third clause in a sentence.

Put a Comma Before ‘But’

If you’re using a comma in a sentence, it means that the independent clause precedes the dependent clause. That is, the phrase that comes after the word ‘But’ does not stand alone as a sentence. That is because it is a coordinated adjective. However, if you’re using the word ‘But’ to separate two independent clauses, you should not use a comma.

The question of when to put a comma before or after ‘But’ is common in writing. This is primarily due to its use in punctuating independent clauses. However, you may also want to place a comma before or after “But” to emphasize its inclusion. The problem with using a comma after ‘But’ is that overusing it will diminish its effect. However, if you’re writing for an audience, you should make sure to use a comma before or after the word “But.”

Similarly, if the word ‘But’ is used as an interrupter, you don’t need to use a comma before or after it. This is because “But” is an interjection, and it indicates emphasis or emotion. However, in most cases, the word “But” is a comma-free phrase.

In general, a comma separates a series of words, phrases, or clauses. For example:

The constitution establishes three branches of government: the legislative, the executive, and the judicial.

A candidate for president promised to lower taxes, protect the environment, and end unemployment.

Final Thoughts

Adding a comma after a word such as ‘But’ can be confusing, but this article attempted to explain some of the ways you can make it look better. Commas are used to separate independent clauses from dependent ones, and the rule of one after the other is applicable to all of them. The words after a comma form a phrase, without a subject noun. A phrase without a subject noun cannot stand alone as a sentence, and therefore, needs to be connected to an independent clause.

The most common use for a comma is after a dependent clause. This kind of clause functions as an adjective or noun, but cannot stand on its own as a sentence. However, it can be used to break the comma rules when it is necessary, and is a good choice for literary texts. When writing for academic, technical, or formal texts, you should not use commas before but.

The comma can also be used for connecting words with a single syllable. However, it is best to place a comma after a two-syllable word. In addition, it can also be used to make a statement that is more formal. For example:

I love shopping, but I don’t have any money.

Another common place for a comma is between independent clauses. It is also used when independent clauses are joined by coordinating conjunctions. When this is done, a comma will appear between the independent clauses and the main clause. When it comes to linking independent clauses, Oxford commas are often used, and they help reduce ambiguity in lists.

Another common mistake that writers make is drawing an analogy between an adverb and a conjunction. The two types of words are very different, so a false comparison is not going to yield a correct result. A comma is necessary after an adverb, and a comma is the correct punctuation. Unless you know the difference, analogy will not get you where you want to go.

While there is no secret formula for writing high-quality, effortless content, hiring professional content writers can help you create consistent and engaging copy backed by research. At One Content Pro, we believe that good content should tell a story. At the same time, it should meet all the rules of English and develop a solid foundation.

The best part is, you do not have to do yourself! Call us and hire the best content developers out there and create content with guaranteed results.


10 rules of using commas

There are 10 rules of using commas in the English language. They are used to connect the two parts of a sentence and to place certain parts into the background.

RULE 1: A comma comes before a coordinating conjunction when both are independent clauses.

RULE 2: A comma comes after an adverb only at the beginning of a sentence, and not at the end.

RULE 3: A comma comes after a conjunctive adverb that follows a semicolon.

RULE 4: A comma comes after an introductory element.

RULE 5: Commas can be used to separate items contained in a list or series. The series needs to be three or more items.

RULE 6: Two adjectives are separated where an “and” or a “dash” can go.

RULE 7: Using commas in dates and addresses

RULE 8: Commas are used to separate information that is extra in a sentence.

RULE 9: Using commas in quotations

RULE 10: Avoid comma splices to separate essential elements of a sentence.

Can You Start A Sentence with Rather? Let’s Find Out!

can you start a sentence with rather let’s find out!

When to use “Rather” at the beginning of a sentence?

In writing, “Rather” is used as a prepositional phrase, which means that it can either precede an object or a verb. “Rather than” is a common way to begin a sentence. But have you ever wonder, if you can just start a sentence with “Rather”? In that case, you can use “than,” “so,” or even “instead of,” but never a conjunction.

This coordinating conjunction brings two clauses together. “Rather than” can contrast the previous sentence with the following one, or it can introduce two clauses at once. Its use is extremely versatile. Here are some examples of sentence constructions where “Rather than” makes sense. Read on to learn more about this versatile conjunction and its different uses.

Can You Start a Sentence with “Rather”?

can you start a sentence with rather

Generally speaking, people use “Rather than” at the beginning of a sentence, but this isn’t strictly necessary. It’s perfectly acceptable English and fairly common in formal writing. Here are some examples of how to use “rather” in a sentence.

Rather, he’d done the decent thing and spared her further heartache.


Rather to live free to make your own choices than to die in chains.

We can begin a sentence with “Rather” by adding a comma after it, as done in example one.  This is especially suitable when you are drawing a contrast between the two parts of the sentence. It’s fine to use it in a casual sentence if you’re following a train of thought.

If you don’t want to use “Rather” at the beginning of a sentence, you can substitute “furthermore” or another alternative. However, be careful not to use this verb at the beginning of a sentence as it might affect the meaning of the sentence.

The conjunctions are also used in sentences to connect independent phrases or sentences. As you write, you’ll use them interchangeably – the less formal version is used to join independent sentences – while the more formal form is better suited to professional writing. Using them as transitions can make your writing more grammatically correct. If you use them properly, they can help you write a more powerful and compelling copy!

Although “Rather” is not used in the beginning of a sentence, it’s a useful word to use to connect incomplete sentences. The use of “Rather” at the opening of a sentence might be tricky, but it does not make your sentence less formal. In fact, it may be more effective to use “Rather” at the beginning of a sentence rather than a period. So, if you’re confused as to which one to use, consult your grammar teacher.

Start a Sentence with “Rather” and a Comma

start a sentence with rather and a comma

There are two ways to start a sentence: in conjunction or prepositional form. When you use “Rather” at the beginning of a sentence, you should not add a comma. When you use “Rather than” instead, you are starting a sentence that contrasts two clauses. You can also use “Rather” to introduce two clauses at once.

First, a comma should be used after “Rather”. The comma is necessary because “Rather” acts as a conjunctive adverb, suggesting the opposite idea from the sentence before it. For example, you would put “Rather” after the adjective “hungry,” implying that the girl would rather eat an ice cream than a salad.

Besides helping you create stand-alone sentences, “Rather” is also a useful tool for coordinating the explanation of a subject in a sentence. When used to begin contrasting or comparative clauses, “Rather” serves as a coordinating conjunction, bringing the independent clause and dependent clause together. A comma, as the name suggests, follows a preposition.

Another way to start a sentence with “Rather” is to use a comma after it. Doing so helps to coordinate the use of contrasting verbs.

Katherin’s puppy hated going for walks on rainy days. Rather, it preferred a long walk when it was sunny outside.

When used correctly, a question is a good place for a comma. In contrast to a noun phrase, a question is often a good place to put a comma. You may also add a prepositional phrase if you have an argument to make. Just make sure you use it sparingly. Here’s a typical example.

Unless, you have someone you’d rather take?

“Rather” is often used as a degree adverb. It can be used in conjunction with other words, such as “would” or “than,” and pairs with a comma to emphasize the degree of something. It can also be used to indicate an exclamation. Using “rather” can make it easier to read a sentence in English.

He was rather taller than his father.

If you have to write a long article, using a comma between the last words in a paragraph is a good way to make the reader think of a specific thing instead of the subject of the article. In general, a better way to start a sentence is to make sure the reader can draw a positive conclusion on the subject. It is best to use a comma between two adjectives if you want to emphasize contrast or make a distinction between a subject and a verb.

He decided that he would rather wash himself with water in the barn.

Start a Sentence With “Rather Than”

How to start a sentence with “Rather than”?

“Rather than” helps glue together contrasting subordinate clauses, since the words suggest that something is being done instead of something else. It is also used in conjunction with comparative and contrasting verbs. Here are some examples of sentences that start with “Rather than.”

Rather than using canned vegetables, she picked fresh ones from the garden.

Before beginning a sentence, think of the central theme of the entire paragraph. What is its most important point? Who is the main subject of the paragraph? What is the action or emotion that will be conveyed by the sentence? Then, brainstorm the rest of the sentence. Make sure it makes sense as a whole. If you need to use a transition, think about the transitions that follow this part of the speech.

Rather than waiting for the next bus, I prefer to walk back home.

It is a good idea to use the word “Rather” before an object. When you use the word “Rather than,” you are setting the tone for the remainder of the sentence. By learning how to use this word, you can improve the structure and flow of your writing. Remember that varying your sentence openers will help to prevent your writing from sounding monotonous. Additionally, it will make your text more readable and pleasing to the reader.

Use ‘Rather Than’ in a Sentence

When to use “Rather than” in a sentence?

The word rather implies a preference or substitution. “Rather than” is used with the base forms of verbs. In a sentence with two independent clauses, it should be followed by ‘and’ or ‘than’. When used in conjunction with another verb, it can change the meaning of the sentence. It can also change the tone of the sentence.

‘Rather than’ is a very useful coordinating conjunction in English sentences. It serves as a linking element between independent and dependent clauses and acts as an adjective. Similarly, you can also use “Rather than” in conjunction with a prepositional phrase to start a sentence. In this way, the verb can contrast a previous sentence. Or, you can use “Rather than” to introduce two clauses at the same time. In addition, the word “Rather than” may be used as contrasting conjunction to the word “than.”

Rather than driving, he rode his bike to work.

And when used in the middle of the sentence:

Can we meet on Wednesday rather than Thursday for the corporate dinner?

Final Thoughts

Using “Rather” and “Rather than” at the beginning of a sentence is not very common, but not incorrect either. When a sentence has parallel elements in it, “Rather” can be used to grammatically balance compound sentences and those with subordinate clauses. Similarly, you can use “Rather” and “Rather than” to start a sentence when you are comparing two different clauses.

There is more to a compelling piece of writing than knowing how to use “Rather”. If your employees lack the experience or knowledge to develop quality content that engages the readers and drives website traffic, the solution is to hire a professional content writer.

With the help of a leading content writing agency, you can produce faster and more reliable content and connect more deeply with the target audience. At One Content Pro, you will find vetted writers who can streamline your brand voice and help you rank higher in search engines. Get started today to get a perfect copy!

How Long Does It Take to Write 1000 Words? – Explanation

how long does it take to write 1000 words – explanation

For most content writers, 1000 words is a regular minimum limit. It is commonly achieved in a single session, with freelance writers often commissioned this word count for quick five-minute reads.

It’s the perfect amount of words for mentioning all required SEO keywords. However, it’s worth asking yourself, how long does it take to write these 1000 words. Though experienced writers can blaze through the process within an hour, many factors influence this rate.

For example, you’d have to ask yourself whether you are knowledgeable about the topic and can come up with everything from the top of your head. Would you need to indulge in extensive research? How many supplementary resources, such as editing help, images, or links, would you need to finish the order?

Lucky for you, I’ll be going through everything you’d need to answer the age-old question of “how long does it take to write a 1000-word essay.” So, continue reading to learn more.

Would You Be Able to Write 1000 Words in An Hour?

I mean, technically, yes. Anyone can write 1000 words an hour. Although, the quality could vary with experience.

Well, if you’re a beginner, these 1000 words could take between 3 to 4 hours to complete. But, to ensure quality, I recommend taking as much time as you need to check that everything is in order. It’s always great to put in more time to submit quality essays that readers can read, share, email, or reply to on social media while dropping engaging comments.

If you focus on writing this content, you can easily finish within 3 to 4 hours. As a bonus, you need to remember that Google algorithms would check the article’s quality. So, when blog posts pass this inspection, there’d be a good chance their title would rank on top of the search page.

How Long Does It Take To Write 1000 Words?

how long does it really takes to write 1000 words essay


As brushed upon earlier, research helps answer “how long does it take to write 1000 words.”

For instance, if you’re writing your opinion on something you already know a lot about, you wouldn’t have to research anything. You might just need to spend time organizing your thoughts into a coherent essay.

Meanwhile, if you need to find out more about topics before writing, online resources would be a huge help. But, in some cases, the assigned topics can be more obscure to research. As a result, it can vary as to how long it takes to write 1000 words.

Form of Writing

Besides research, another contributing factor to how long it takes to write 1000 words is the kind of writing you’d be doing. For instance, some people might find it harder to follow short-form styles of 150 words or less. Experienced content writers could use 20 words per sentence without having to think much about it.

This writing style would probably work great with in-depth articles that need proper academic citations and research.

Who’s Your Audience?

Similar to your writing style, how long it takes to write 1000 words would also have to be tailored according to your target audience. In particular, you’d have to adjust your writing according to the language and topics of your audience.

Academic journals have a very different vocabulary and tone than content meant for a general audience. Likewise, a lifestyle magazine would have a very different writing style than something like a medical publication.

So, if you are writing for a client, it’s a good idea to look at their publication style before starting. You should familiarize yourself by reading some articles on the site and practicing to ensure it comes naturally to you. Depending on how accustomed you are to writing for a particular audience, the expected time for how long to write 1000 words can vary.

Did You Plan Well?

Though it might seem easy to start head-on and write 1000 words without prior thought, there’s a lot more that goes into writing. From the very beginning, you’d need to plan an introduction that highlights points worth discussing. Then, everything needs to be wrapped up with coherence through an appropriate conclusion.

Sometimes, if you’re lucky, you can even get an entire structure planned out by your client. This would help make sure everything’s figured out, ensuring you know exactly how long it’d take to finish writing 1000 words. In these cases, you wouldn’t have to think. So, the essays would subsequently be quicker to write.

Are You an Experienced Writer?

As you’d expect, experience plays an important role in determining how long it takes to write 1000 words. Whether you are writing for a case study, paper, school magazine, dissertation, debate, or instruction book, writing is a skill to hone over time.

For instance, if you’re a beginner, you’re probably struggling with the writing phase now. Often, beginners either take too much time or just write too fast.

As a rule of thumb, if you take over a day to write 1000 words, you’re probably overthinking it. Or you’re just bad at typing.

In contrast, if you are writing too fast, the final results might not be what you’d expect. You’d spend a lot more time going back and reviewing material, wasting more time on editing.

It’s worth remembering that every skill gets better with time and practice. Through experience, you get a better idea of the research, points, and pieces your story needs. You’d understand what’s expected of in-depth content without forgetting important information or getting stuck. More importantly, you’d have better estimates of how it takes to write 1000 words.

Tips to Improve Quality and Speed

tips to improve speed and quality

Knowing the factors that influence how long it takes to write 1000 words, I’ve compiled a list of some tips to help you improve your writing. The following are a few of those tricks discussed in detail:

Learn To Write Under Pressure

People with a career in writing tend to deal with bulks of work at a time. So with those deadlines creeping in, the pressure is bound to build up.

In consequence, I recommend using these deadlines to your advantage. For example, if you have 1000 words due in the next four hours, you can set a reminder for 3.45 hours. And as you get more experienced, you can start to decrease this timer to 3 hours, and so on.

Your Productive Hours

Try asking yourself if you’re a night owl or an early bird. A crucial part of discovering how long it takes to write 1000 words is to figure out the writer’s schedule and pace. Be sure to work where you’re most comfortable, such as your home or personal office. Always take advantage of productive hours to maximize efficiency.

The Bottom Line

No one can write fast and well simultaneously from the beginning. Producing top-quality content requires time and effort.

As a result, if you are looking for a perfect one-stop writing solution, One Content Pro might be a viable option. You just don’t have to worry about how long it takes to write 1000 words as we deal with everything related to content writing, including (but not limited to) e-book writing, proofreading, video script writing, or editing.

So, what are you waiting for? Contact us today for a free quote on our premium services.